Adobe Firefly

Adobe Firefly

Freemium

Adobe's commercially safe AI image, vector, and video generation tool trained on licensed content for professional creative work.

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What is Adobe Firefly?

Adobe Firefly is Adobe's flagship generative AI platform, purpose-built for professional creators who need commercially safe, IP-friendly AI-generated content. Unlike many AI image tools trained on scraped data, Firefly is trained exclusively on licensed Adobe Stock content and public domain material, making every output safe for commercial use without legal risk. Integrated natively across Photoshop, Illustrator, Premiere Pro, and the standalone Firefly web app, it gives creatives access to text-to-image generation, generative fill, image-to-video, AI vector generation, text-to-avatar, and text effects. In 2025, Adobe expanded Firefly to include partner AI models from OpenAI, Google (Imagen and Veo), and Flux, giving users an unprecedented choice of generative models within a single workflow. Firefly Boards enables collaborative mood boarding and concepting, making it ideal for teams in pre-production.

Key Features

Text-to-Image GenerationGenerative Fill & ExpandAI Video GenerationText-to-Vector ArtImage-to-Video ConversionGenerative Match Style TransferText Effects GeneratorText-to-AvatarFirefly Boards Mood BoardingPartner Models (OpenAI, Google Veo, Flux)AI Audio TranslationPhotoshop & Illustrator IntegrationCommercially Safe Training DataWCAG Content CredentialsAI Generative Extend for VideoMultiple Aspect Ratios & Camera ControlsFirefly Mobile App

How to Use Adobe Firefly

1Visit firefly.adobe.com or open Photoshop
2Enter a text prompt describing your image, video, or design
3Select your preferred AI model (Firefly, Google, or OpenAI)
4Adjust style, aspect ratio, and camera settings
5Download or continue editing in Creative Cloud apps

✅ Best For

  • Professional Designers
  • Video Editors & Filmmakers
  • Marketing Teams Needing Safe AI Content
  • Creative Agencies
  • Advertising & Brand Professionals

❌ Not For

  • Users who need unlimited free generations
  • Developers needing a standalone API
  • Real-time or fast iteration without Creative Cloud

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Pricing

Free$0
  • ✓Limited monthly generations
  • ✓standard image features
Standard$9.99/mo
  • ✓Unlimited standard features
  • ✓2000 premium credits
  • ✓AI video
Pro$29.99/mo
  • ✓7000 credits
  • ✓70 five-second AI videos/month
Creative Cloud Pro$59.99/mo
  • ✓Full CC apps + unlimited standard AI + 4000 premium credits

Prompts to Try

Generate a cinematic product shot of a perfume bottle on a marble surface

Create a 5-second video of a sunset over the ocean with slow camera pan

Design a vector illustration of a futuristic city skyline

Apply generative fill to remove a person from a beach photo

Use Cases

A fashion brand art director uses Adobe Firefly's text-to-image tool in Photoshop to generate six photorealistic product hero shots on a marble background in 30 minutes, bypassing a $3,000 studio photography session
A video editor at a digital agency uses Firefly's Generative Extend in Premiere Pro to add three extra seconds of background footage to a client's TV commercial that came in two seconds short of its required runtime
A social media team for a global travel company uses Firefly's Translate Video feature to dub and lip-sync their English brand video into five languages in one afternoon, ready for regional ad campaigns across Europe
A graphic designer uses Firefly's Generative Fill in Photoshop to remove a distracting power line from a real estate listing photo and replace it with a seamless sky, saving two hours of manual cloning work
A marketing agency pitches a new campaign concept to a client using Firefly Boards to build a collaborative mood board with AI-generated visuals, brand color references, and typography choices all in one shared canvas
A small business owner with no design background uses the Firefly web app to generate a custom hero image for their website banner from a text description, getting a commercially safe result they can use immediately without copyright concerns

Frequently Asked Questions