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Brandwatch
PaidEnterprise social intelligence platform combining consumer research, social listening, social media management, and influencer marketing in one suite.
What is Brandwatch?
Brandwatch is an enterprise consumer intelligence platform that monitors a vast range of online sources to produce brand reputation tracking, sentiment analysis, competitive benchmarking and influencer marketing tools. Now part of the Cision group, it combines analytics, influencer and social management under one roof, with AI-generated insight reports that substitute for analyst headcount at large brands. Two things define the buying decision. Brandwatch publishes no pricing and sells only through custom enterprise contracts, with independent estimates putting entry-level deployments around $36,000 a year, a median near $50,000 and large implementations well into six figures. And it discontinued its cheaper Essentials tier, completing a deliberate pivot away from smaller accounts. It is a listening-first platform, so teams whose main need is scheduling posts will be paying for capability they do not use.
Key Features
Social ListeningConsumer IntelligenceSentiment AnalysisIris AI AssistantInfluencer MarketingSocial Media ManagementSearch IntelligenceCompetitor BenchmarkingTrend TrackingAudience DemographicsCrisis MonitoringCustom DashboardsData ExportBoolean Query BuilderHistorical Data AccessTeam ReportingAPI Access
How to Use Brandwatch
1Request a demo and get a custom onboarding plan
2Define your listening topics, keywords, and competitor accounts
3Set up your publishing and engagement workspace
4Configure custom dashboards and alert rules
5Review AI-generated insights and share reports with stakeholders
✅ Best For
- Global enterprise brands and Fortune 500 companies that need to monitor millions of brand mentions across social media, news, forums, and blogs in real time, and need AI to surface actionable insights from that data at scale.
- Large marketing and PR teams that need a single platform covering social listening, social media management, influencer marketing, and consumer research without stitching together multiple specialist tools.
- Organizations in regulated industries, including financial services, healthcare, and government, that need robust data governance, audit logs, and compliance controls alongside their social intelligence capabilities.
❌ Not For
- Small businesses, startups, or individual creators who need basic social media scheduling and simple analytics, as Brandwatch's enterprise price point, which starts at $800 per month, makes it economically impractical for lower-volume use cases.
- Teams that need a plug-and-play tool that can be set up in an afternoon, as Brandwatch requires significant configuration, training, and onboarding investment before it delivers value at its full potential.
Reviews
No reviews yet. Be the first to review Brandwatch!
Pricing
EssentialCustom
- ✓$800-2
- ✓000/mo
- ✓social listening
- ✓3-5 users
- ✓limited history
ProfessionalCustom
- ✓$2
- ✓000-5
- ✓000/mo
- ✓10+ users
- ✓1-year data
- ✓full analytics
EnterpriseCustom
- ✓$5
- ✓000-15
- ✓000+/mo
- ✓unlimited users and topics
- ✓API
- ✓dedicated support
Prompts to Try
Track all brand mentions and sentiment across Twitter, Reddit, and news sites for the last 30 days
Analyze what consumers are saying about our competitor's new product launch in the US and UK markets
Identify the top 50 influencers in the sustainable fashion space with audiences matching our target demographic
Use Cases
A global beverage brand uses Brandwatch to monitor 50,000 daily mentions across 20 markets, tracking sentiment in real time and using Iris AI to summarize overnight trends before their 9am brand health briefing each morning.
A PR agency uses Brandwatch's consumer intelligence to conduct research before major product launches, analyzing thousands of social conversations to understand what pain points the campaign should address before a single creative brief is written.
A telecom company's social team uses Brandwatch to set up crisis alerts so that if negative mentions spike above 200 per hour for any service outage keyword, the team is notified immediately and a response protocol is activated.
The global marketing director of a fashion retailer uses Brandwatch's influencer marketing module to discover and vet creators for their seasonal campaigns, filtering by audience demographics, engagement rate, and brand affinity scores.
A financial services firm uses Brandwatch to track regulatory discussion and consumer sentiment around new financial products before launch, identifying objections and questions they need to address in their marketing messaging.
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