Kapwing

Kapwing

Freemium

Online AI video editor and generator for modern creators to produce, edit, and repurpose content for every social channel

AI Video GenerationAI VideoAI Social MediaContent CreatorMarketerFreelancer
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What is Kapwing?

Kapwing is a cloud-based video creation and editing platform trusted by over 30 million creators, marketers, and educators. It combines a powerful online video editor with a growing suite of AI tools that include video generation from prompts, AI B-roll generation, automatic clip creation from long videos, smart silence removal, video dubbing in 40+ languages, and an AI script generator. Kapwing is particularly popular with teams who need a collaborative, browser-based editing workflow without installing software. Its Repurpose Studio converts long-form content into platform-optimized short clips automatically, while Speaker Focus auto-reframes videos to track active speakers. Kapwing serves marketing teams, training departments, schools, and social media teams who need professional-quality video output without a steep learning curve.

Key Features

AI Video Generator from PromptsAI B-Roll GeneratorRepurpose Studio Long-to-ShortsAutomatic Clip MakerSmart Silence RemoverVideo Dubbing in 40+ LanguagesAuto Subtitles and CaptionsSpeaker Focus Auto-reframeTranscript-based Video EditingAI Script GeneratorSong and Audio GeneratorText to Speech VoicesTeam Collaboration WorkspaceCloud-based No-install EditorResize for Any PlatformBrand Kit with Logos and ColorsAPI Access for Automation

How to Use Kapwing

1Go to kapwing.com and sign in or create a free account
2Click Start Editing or choose a specific AI tool from the tools menu
3Upload your video or generate one using the AI Video Generator with a text prompt
4Apply editing tools like Smart Cut, subtitles, B-roll, and dubbing
5Resize to the correct format for your target platform
6Export and share, or publish directly from Kapwing

✅ Best For

  • Marketing teams repurposing webinars and long-form content into social clips
  • Educators and training teams creating instructional video content
  • Social media managers producing platform-specific videos at scale
  • Small teams needing collaborative browser-based video editing
  • Content creators localizing videos for international audiences via dubbing

❌ Not For

  • Cinematic film production with complex visual effects or compositing
  • Pure AI text-to-video generation for artistic creative video
  • Heavy audio production requiring multi-track engineering
  • Creators needing desktop-grade timeline editing with frame-level precision

Reviews

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Pricing

Free$0
  • ✓Watermarked exports
  • ✓720p
  • ✓7-min video max
  • ✓limited AI tools
Pro$16/mo per member
  • ✓No watermark
  • ✓1080p and 4K
  • ✓unlimited duration
  • ✓full AI suite
Business$50/mo per member
  • ✓Team management
  • ✓advanced collaboration
  • ✓brand kit
  • ✓priority support
EnterpriseCustom
  • ✓SSO
  • ✓custom workflows
  • ✓dedicated account management

Prompts to Try

Generate a 90-second explainer video about how solar panels work with relevant B-roll visuals

Create 5 short social clips from this 45-minute marketing webinar, each highlighting a key insight

Dub this product demo video from English into Spanish, French, and Hindi with accurate lip sync

Use Cases

A content marketing manager uploads a 40-minute webinar recording to Kapwing and uses the Clip Maker to auto-generate 8 short social-ready highlight clips in under 10 minutes
A training team uses Kapwing's dubbing tool to translate their English onboarding video into 6 languages, reaching global employees without recording separate versions
A solo YouTuber uses Kapwing's Smart Silence Remover to automatically strip all pauses and dead air from a 30-minute talking-head video, cutting it to 22 minutes with no manual scrubbing
A social media manager uses the AI B-Roll Generator to automatically fill a script video with relevant footage, eliminating the need to search stock libraries for each scene
An educator uses Kapwing's auto-subtitle tool to add captions to 12 lecture videos simultaneously, making the entire course library accessible for hearing-impaired students
A startup marketing team collaborates in real time on a product launch video using Kapwing's shared workspace, leaving timestamped comments and approving final exports without email chains

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Frequently Asked Questions