Lately

Lately

Paid

AI content repurposing platform that learns your brand voice and transforms long-form content into dozens of social posts automatically.

AI Social MediaAI Social MediaAI WritingMarketerSmall Business
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What is Lately?

Lately is an AI content repurposing platform for enterprise marketing teams and agencies producing substantial long-form material: blog posts, whitepapers, webinars, podcasts and video. It analyses your existing high-performing content to learn what resonates with your audience, then breaks long-form assets into dozens of social posts written in that voice, integrating with Hootsuite, HubSpot and Salesforce. Two things determine fit. Pricing is enterprise-only, reported from around $499 monthly with no free tier or small-business plan, so it targets organisations where the alternative is a salaried content producer. And it does not schedule or publish: Lately generates the posts, and you still need a separate scheduling tool to distribute them, which is a meaningful cost and workflow addition that its marketing does not foreground.

Key Features

AI Voice ModelLong-Form Content RepurposingSocial Post GeneratorHootsuite IntegrationHubSpot IntegrationSalesforce IntegrationEmployee AdvocacyContent CalendarApproval WorkflowMulti-Channel PublishingAnalytics DashboardPodcast RepurposingVideo RepurposingBlog-to-Social AutomationBrand Voice LearningContent LibraryTeam Collaboration

How to Use Lately

1Book a demo and connect your social profiles
2Upload or link your long-form content to repurpose
3Let Lately's AI generate dozens of social post variations
4Review and edit posts in the content calendar
5Approve and schedule or publish directly to your channels

✅ Best For

  • Enterprise marketing teams and large brands that produce weekly long-form content such as blog posts, research reports, and webinars and want to extract maximum social reach from every piece without hiring more content writers.
  • Organizations already using Hootsuite, HubSpot, or Salesforce as part of their marketing stack, as Lately integrates directly with these platforms to slot into existing workflows without replacing tools you depend on.
  • Companies running employee advocacy programs that need to generate approved social content for employees to share across their personal LinkedIn, X, and Facebook accounts at scale.

❌ Not For

  • Freelancers, solopreneurs, or small businesses without a substantial existing content library, as Lately's AI Voice Model requires enough historical data to learn from and its price point makes it hard to justify for low-volume publishers.
  • Teams looking for plug-and-play simplicity, as Lately requires a significant onboarding investment of 20 to 40 hours to properly configure the AI and integrate it into your existing marketing stack.

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Pricing

Starter$119/mo
  • ✓Solo marketers
  • ✓AI content repurposing
  • ✓basic analytics
Pro$199/mo
  • ✓Small teams
  • ✓full AI features
  • ✓advanced analytics
EnterpriseCustom
  • ✓Unlimited users
  • ✓Hootsuite and HubSpot integration
  • ✓dedicated support

Prompts to Try

Turn this 3,000-word blog post about AI in healthcare into 15 LinkedIn posts, each under 200 words

Extract the 10 most shareable quotes from this 60-minute podcast episode as Twitter posts

Generate a 4-week social media campaign from this product launch whitepaper for LinkedIn and Facebook

Use Cases

A B2B SaaS company publishes a 2,500-word research report monthly. Their marketing team uploads it to Lately and gets 30 social post variations ready for LinkedIn, X, and Facebook within minutes, giving them an entire month of content from one document.
Tanisha, a content marketing director at a healthcare company, uses Lately's AI Voice Model to ensure every social post generated for their 12-person marketing team sounds like the brand, not like generic AI copy, because the model is trained on their own top-performing posts.
A management consulting firm uses Lately to generate employee advocacy content from their weekly thought leadership articles. Partners review and approve the posts, then share them to their personal LinkedIn accounts with one click, tripling the content's organic reach.
An enterprise technology company integrates Lately with HubSpot so that every new blog post published triggers an automatic batch of social posts ready for their social media manager to review and schedule.
A global financial services brand uses Lately to repurpose their annual investor report into 60 individual social posts distributed across 3 months, ensuring the content reaches audiences who would never read the original document.

Frequently Asked Questions