Sprout Social

Sprout Social

Paid

The premium social media management platform built for data-driven marketing teams.

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What is Sprout Social?

Sprout Social is a comprehensive social media management platform designed for brands and agencies that treat social media as a serious business function. Trusted by over 30,000 brands including Hyatt, Shopify, and Evernote, Sprout combines publishing, audience engagement, deep analytics, social listening, and influencer marketing into one unified workspace. Its Smart Inbox consolidates every DM, comment, and mention from all connected platforms into a single stream, so community managers never miss a message. Sprout's analytics go far beyond vanity metrics: teams can build custom dashboards that tie social performance directly to business KPIs, and the platform's AI-assisted sentiment analysis tells you not just what people are saying but how they feel about your brand. A 30-day free trial is available with no credit card required.

Key Features

Smart InboxAI Assist Content WriterPublishing CalendarOptimal Send TimesCustom Analytics ReportsCompetitor BenchmarkingSocial ListeningSentiment AnalysisApproval WorkflowsDigital Asset LibraryInfluencer MarketingEmployee AdvocacyTask AssignmentSpike AlertsChatbot IntegrationMobile Reporting AppCRM Integrations

How to Use Sprout Social

1Connect your brand's social profiles
2Configure your Smart Inbox and team assignments
3Build your publishing calendar and queue posts
4Set up listening topics and sentiment alerts
5Generate and export branded performance reports

✅ Best For

  • Mid-to-large marketing teams that need enterprise-grade analytics, AI-powered listening, and influencer management all in one place, without stitching together five different tools.
  • Customer care teams at consumer brands who handle high volumes of DMs and comments daily and need automated routing, saved replies, and CSAT surveys built into their social workflow.
  • Brand strategists and CMOs who need to present social ROI directly tied to business outcomes using custom dashboards, not just follower counts.

❌ Not For

  • Small businesses, solopreneurs, or bootstrapped startups where per-seat pricing at $199 to $399 per user per month makes the total cost prohibitive compared to equally capable alternatives.
  • Teams that only need basic post scheduling and a simple queue manager, as Sprout's feature depth and corresponding cost are difficult to justify for lighter use cases.

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Pricing

Standard$199/user/mo
  • ✓5 social profiles
  • ✓Smart Inbox
  • ✓scheduling
  • ✓basic analytics
Professional$299/user/mo
  • ✓Unlimited profiles
  • ✓competitor reports
  • ✓content tagging
  • ✓approval flows
Advanced$399/user/mo
  • ✓Automation
  • ✓chatbots
  • ✓sentiment analysis
  • ✓Analytics API
EnterpriseCustom
  • ✓Custom workflows
  • ✓SSO
  • ✓advanced support

Prompts to Try

Write a professional LinkedIn post announcing our new feature update that emphasizes customer outcomes

Draft an empathetic response to a negative customer review on Facebook about delayed shipping

Generate 5 engaging Instagram captions for our new skincare line, each with a different tone

Use Cases

A 15-person marketing team at an e-commerce brand uses Sprout's Smart Inbox to route customer complaints to the support team and brand mentions to the content team automatically, cutting their average response time from 6 hours to 45 minutes.
Lena, a social media director at a consumer goods company, uses Sprout's listening feature to track competitor brand sentiment weekly and reports those findings to her CMO during monthly strategy reviews.
A hospitality brand with 40 hotel properties uses Sprout's approval workflows to let each property manager draft posts, which are then approved centrally by the brand team before publishing, maintaining visual consistency across all locations.
David, a B2B SaaS marketer, uses Sprout's custom reporting builder to create a social ROI dashboard that shows his CFO exactly how LinkedIn content is generating demo requests and pipeline value.
An agency managing 12 client accounts uses Sprout's digital asset library and shared content calendar so every client's brand-approved images and posts stay separate, organized, and easy to find.

Frequently Asked Questions