AaptivAI Fitness and Wellness
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Audio-first fitness app with thousands of trainer-led classes you listen to rather than watch, plus an AI SmartCoach that builds your plan.
Visit Website →Noom
PaidPsychology-first weight management program that pairs daily behaviour change lessons with food logging, coaching, and optional clinical support.
What is Noom?
Noom positions itself against traditional dieting by treating eating patterns as a behavioural problem rather than an arithmetic one. The core product delivers short daily lessons drawing on cognitive behavioural principles, alongside food logging, group support and access to human coaches. A separate medical arm connects users with clinicians for prescription treatment, which is a different service with a different cost structure. Two things to consider carefully. Noom's own materials frame the psychology curriculum as the active ingredient, so the value depends on actually reading the lessons rather than just logging meals, and reviewers who skip that part report it functions as an ordinary tracker. And any programme built around daily food logging suits some people and works badly for others, particularly anyone with a history of disordered eating; that is worth discussing with a doctor rather than deciding from an app's marketing.
Key Features
Daily Psychology LessonsFood Colour SystemFood LoggingBarcode ScannerCalorie BudgetingWeight TrackingHabit BuildingPersonal CoachingGroup SupportDaily Check-InsRecipe LibraryExercise LoggingProgress GraphsCustom Goal SettingBehaviour QuizzesStreak RemindersDevice SyncClinical Add-Ons
Integrations
Analytics
Apple HealthGoogle FitFitbit
Other
Withings
How to Use Noom
1Complete the onboarding quiz on goals and habits
2Set your target and starting measurements
3Read the short daily lesson each morning
4Log meals using the colour system and barcode scanner
5Message your coach and check in with your group weekly
✅ Best For
- People who already know what to eat but repeatedly struggle with the psychology and habits around food
- Long-term yo-yo dieters who have succeeded on restrictive plans before and then regained, and want a behavioural approach instead
- Users who benefit from daily structure and short educational content rather than a plan handed to them once
- Anyone who wants human coaching and peer group accountability bundled into the same subscription as tracking
- People considering clinical weight management who want behavioural support alongside medical care rather than medication alone
❌ Not For
- Athletes and experienced trackers who want precise macronutrient targets, which Noom deliberately de-emphasises
- Anyone wanting prescribed meal plans, since the programme teaches decision-making rather than dictating menus
- Users unwilling to log food daily, as the entire feedback loop depends on consistent tracking
- Budget-focused users on short commitments, given how steep the month-to-month rate is compared to the annual plan
- People with a history of disordered eating, for whom daily calorie logging and weigh-ins may be unsuitable without clinical guidance
Reviews
No reviews yet. Be the first to review Noom!
Pricing
Monthly$70/mo
- ✓Month to month access to Noom Weight lessons
- ✓logging
- ✓and coaching
4-Month Plan$169
- ✓Roughly $42 per month
- ✓a commonly chosen commitment length
Annual$209/yr
- ✓Roughly $17.42 per month
- ✓the lowest effective rate
Noom MedFrom $99/mo
- ✓Clinician access for prescription weight management
- ✓medication billed separately
Prompts to Try
Explain why I keep snacking in the evening
Log my dinner using the barcode scanner
Show my weight trend over the last three months
Give me a lesson on breaking a habit loop
Find a recipe that fits my colour budget for today
Use Cases
Anita has lost and regained the same weight three times on restrictive diets, works through Noom's lessons on habit loops, and identifies that her evening snacking is boredom-driven rather than hunger-driven.
Ken logs meals with the barcode scanner for six weeks and realises from his own colour breakdown that his lunches, not his dinners, were the pattern he needed to change.
Sunita messages her coach after a difficult holiday week, gets a plan to restart without a punitive catch-up, and stays enrolled instead of quitting the way she has before.
Marcus joins a Noom support group, finds three people at a similar stage, and the weekly group thread becomes the reason he keeps logging past the two month mark.
Rebecca uses the annual plan to bring her effective monthly cost down to roughly seventeen dollars, cheaper than the gym membership she was not using.
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