AaptivAI Fitness and Wellness
Paid
Audio-first fitness app with thousands of trainer-led classes you listen to rather than watch, plus an AI SmartCoach that builds your plan.
Visit Website →Noom
PaidPsychology-first weight management program that pairs daily behaviour change lessons with food logging, coaching, and optional clinical support.
What is Noom?
Noom positions itself against traditional dieting by treating eating patterns as a behavioural problem rather than an arithmetic one. The core product, Noom Weight, delivers short daily lessons drawn from cognitive behavioural therapy covering triggers, habit loops, and the thinking patterns behind emotional eating, alongside food logging organised by a colour system that groups foods by calorie density instead of banning them outright. Human coaches are available through in-app messaging, and group support adds peer accountability. Over the past few years Noom has expanded into clinical territory with Noom Med, which connects eligible users to licensed clinicians for prescription weight management support, and related programmes layering medication or biomarker testing onto the same behavioural framework. Pricing varies sharply with commitment length, from an expensive month-to-month rate down to a much lower effective monthly cost on the annual plan. It suits people who understand the mechanics of eating but struggle with the psychology.
Key Features
Daily Psychology LessonsFood Colour SystemFood LoggingBarcode ScannerCalorie BudgetingWeight TrackingHabit BuildingPersonal CoachingGroup SupportDaily Check-InsRecipe LibraryExercise LoggingProgress GraphsCustom Goal SettingBehaviour QuizzesStreak RemindersDevice SyncClinical Add-Ons
Integrations
Analytics
Apple HealthGoogle FitFitbit
Other
Withings
How to Use Noom
1Complete the onboarding quiz on goals and habits
2Set your target and starting measurements
3Read the short daily lesson each morning
4Log meals using the colour system and barcode scanner
5Message your coach and check in with your group weekly
✅ Best For
- People who already know what to eat but repeatedly struggle with the psychology and habits around food
- Long-term yo-yo dieters who have succeeded on restrictive plans before and then regained, and want a behavioural approach instead
- Users who benefit from daily structure and short educational content rather than a plan handed to them once
- Anyone who wants human coaching and peer group accountability bundled into the same subscription as tracking
- People considering clinical weight management who want behavioural support alongside medical care rather than medication alone
❌ Not For
- Athletes and experienced trackers who want precise macronutrient targets, which Noom deliberately de-emphasises
- Anyone wanting prescribed meal plans, since the programme teaches decision-making rather than dictating menus
- Users unwilling to log food daily, as the entire feedback loop depends on consistent tracking
- Budget-focused users on short commitments, given how steep the month-to-month rate is compared to the annual plan
- People with a history of disordered eating, for whom daily calorie logging and weigh-ins may be unsuitable without clinical guidance
Reviews
No reviews yet. Be the first to review Noom!
Pricing
Monthly$70/mo
- ✓Month to month access to Noom Weight lessons
- ✓logging
- ✓and coaching
4-Month Plan$169
- ✓Roughly $42 per month
- ✓a commonly chosen commitment length
Annual$209/yr
- ✓Roughly $17.42 per month
- ✓the lowest effective rate
Noom MedFrom $99/mo
- ✓Clinician access for prescription weight management
- ✓medication billed separately
Prompts to Try
Explain why I keep snacking in the evening
Log my dinner using the barcode scanner
Show my weight trend over the last three months
Give me a lesson on breaking a habit loop
Find a recipe that fits my colour budget for today
Use Cases
Anita has lost and regained the same weight three times on restrictive diets, works through Noom's lessons on habit loops, and identifies that her evening snacking is boredom-driven rather than hunger-driven.
Ken logs meals with the barcode scanner for six weeks and realises from his own colour breakdown that his lunches, not his dinners, were the pattern he needed to change.
Sunita messages her coach after a difficult holiday week, gets a plan to restart without a punitive catch-up, and stays enrolled instead of quitting the way she has before.
Marcus joins a Noom support group, finds three people at a similar stage, and the weekly group thread becomes the reason he keeps logging past the two month mark.
Rebecca uses the annual plan to bring her effective monthly cost down to roughly seventeen dollars, cheaper than the gym membership she was not using.
Alternatives to Noom
CalmAI Fitness and Wellness
Freemium
Meditation and sleep app built around Sleep Stories, guided sessions, and soundscapes for people who struggle to switch off at night.
Visit Website →FitbodAI Fitness and Wellness
Paid
AI strength training app that builds a fresh workout every session from your recovery state, available equipment, and full lifting history.
Visit Website →JEFITAI Fitness and Wellness
Freemium
Workout tracker with one of the largest free exercise libraries, built for lifters who write their own routines and want deep logging and analytics.
Visit Website →HevyAI Fitness and Wellness
Freemium
Fast, clean workout logger with a generous free tier, a social feed of 15 million lifters, and an optional adaptive Trainer on Pro.
Visit Website →StravaAI Fitness and Wellness
Freemium
Social fitness platform for runners and cyclists that turns every GPS activity into segments, leaderboards, training analysis, and a shared feed.
Visit Website →TempoAI Fitness and Wellness
Paid
AI smart home gym that uses 3D motion sensors to count reps, correct your form in real time, and recommend weights during live and on-demand classes.
Visit Website →Zing CoachAI Fitness and Wellness
Paid
AI fitness coach that uses your phone camera for body scans and movement analysis, then adapts each workout to your recovery and available time.
Visit Website →