SemrushAI SEO
Freemium
An all-in-one SEO suite for keyword research, rank tracking, site audits and competitor analysis, now with AI search visibility tracking.
Visit Website →Ahrefs
FreemiumAn SEO platform known for its backlink index, with keyword research, site audits, rank tracking and Brand Radar AI visibility tracking.
Ahrefs at a glance
- Made by
- Ahrefs
- Starting price
- $29/mo (Starter)
- Free plan
- Yes
- Platforms
- Web, Chrome extension, API
- Best for
- Link building and digital PR; SEO agencies
- Prices checked
- November 14, 2026
What is Ahrefs?
Ahrefs is an all-in-one SEO platform best known for the size and freshness of its backlink index. Alongside link analysis it covers keyword research, competitor analysis, site audits and rank tracking, and it has added AI-search features: AI prompt checks within plans and Brand Radar for monitoring how brands appear in AI answers. It also offers free tools, including an AI visibility checker and AI writing tools.
As of November 14, 2026, Starter costs $29/month, Lite $129/month (750 tracked keywords, 150 AI prompt checks), Standard $249/month (2,000 keywords, 300 prompt checks) and Advanced $449/month (5,000 keywords, 600 prompt checks), with Enterprise by quote; paying yearly saves up to 17%. The main drawback is add-on stacking: Brand Radar AI starts at $199/month, Content Kit at $99/month and extra users at $40 to $80 each, so the full feature set costs far more than the plan price.
Key Features
Backlink indexKeywords ExplorerSite AuditRank TrackerBrand Radar AIAI Content Kit
Integrations
Analytics
Google Search Console
Reporting
Looker Studio
How to Use Ahrefs
1Sign up and choose a plan
2Add your site as a project
3Run Site Audit and set up Rank Tracker
4Explore keywords and competitors' backlinks
5Add Brand Radar to track AI answers
Who is Ahrefs for?
✅ Best For
- Link building and digital PR
- SEO agencies
- Competitive content research
❌ Not For
- Small teams wanting AI tracking without add-ons
- Users who need many seats cheaply
Ahrefs pros and cons
👍 Pros
- Large, fresh backlink index
- Low-cost $29/month Starter plan
- Free tools, including an AI visibility checker
👎 Cons
- Brand Radar AI tracking costs from $199/month extra
- Extra users cost $40 to $80 each
- Annual prices aren't shown on the pricing page
Reviews
No reviews yet. Be the first to review Ahrefs!
Pricing
Is Ahrefs free? Yes, there is a free plan. Paid plans start at $29/mo (Starter).
Starter$29/mo
- ✓Entry plan for keyword research and competitor tracking
Lite$129/mo
- ✓750 tracked keywords
- ✓150 AI prompt checks
Standard$249/mo
- ✓2,000 tracked keywords
- ✓300 AI prompt checks
Advanced$449/mo
- ✓5,000 tracked keywords
- ✓600 AI prompt checks
EnterpriseCustom
- ✓By quote
Prices checked November 14, 2026 on the official Ahrefs pricing page. Plans change often, so confirm before you buy.
Prompts to Try
Show sites linking to my competitor but not to me
Find keywords my competitor ranks for and I do not
Which pages lost the most traffic last month?
Use Cases
Backlink analysis
Keyword research
Competitor gap analysis
Technical audits
AI visibility monitoring
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