AhrefsAI SEO
Freemium
An SEO platform known for its backlink index, with keyword research, site audits, rank tracking and Brand Radar AI visibility tracking.
Visit Website →Semrush
FreemiumAn all-in-one SEO suite for keyword research, rank tracking, site audits and competitor analysis, now with AI search visibility tracking.
Semrush at a glance
- Made by
- Semrush
- Starting price
- $139/mo ($117.33 billed yearly) (SEO)
- Free plan
- Yes
- Platforms
- Web, API
- Best for
- SEO agencies; In-house SEO teams
- Prices checked
- November 14, 2026
What is Semrush?
Semrush is one of the two dominant all-in-one SEO platforms. It covers keyword research, rank tracking, site audits, backlink and competitor analysis, and content optimization, and its plans now bundle AI search tracking: monitoring how a brand appears in AI answers, custom prompt tracking, AI sentiment and an AI-ready site audit. Agencies and in-house teams use it as their main SEO data source.
As of November 14, 2026 there is a Free plan (1 demo project, 10 reports a day), then SEO at $139/month ($117.33/month billed yearly), Starter at $199/month ($165.17 yearly) with AI prompt tracking and brand performance, Pro+ at $299/month ($248.17 yearly) with 15 websites and content optimization, and a custom Advanced tier. A seven-day free trial is offered. The main drawback is cost: extra users start at $45/month and many reports are add-ons, so a team setup costs well above the entry price.
Key Features
Keyword researchRank trackingSite auditBacklink analysisAI visibility trackingCompetitor research
Integrations
Analytics
Google Search ConsoleGoogle Analytics
Reporting
Looker Studio
How to Use Semrush
1Create a free account
2Add your website as a project
3Run a site audit and set up rank tracking
4Research keywords and competitors
5Track your brand in AI search answers
Who is Semrush for?
✅ Best For
- SEO agencies
- In-house SEO teams
- Competitive research
- Brands tracking AI search visibility
❌ Not For
- Solo bloggers on a tight budget
- Teams needing only one narrow feature
Semrush pros and cons
👍 Pros
- All-in-one suite: keywords, audits, rank tracking and backlinks
- AI search visibility tracking built into plans
- Free plan plus a 7-day trial
👎 Cons
- Expensive once you add users (from $45/month each)
- Many reports are paid add-ons
- Steep learning curve for beginners
Reviews
No reviews yet. Be the first to review Semrush!
Pricing
Is Semrush free? Yes, there is a free plan. Paid plans start at $139/mo ($117.33 billed yearly) (SEO).
Free$0
- ✓1 demo project
- ✓10 reports/day
SEO$139/mo ($117.33 billed yearly)
- ✓5 websites
- ✓500 tracked keywords
- ✓AI search tracking
Starter$199/mo ($165.17 billed yearly)
- ✓Adds AI prompt tracking and brand performance
Pro+$299/mo ($248.17 billed yearly)
- ✓15 websites
- ✓1,500 keywords
- ✓content optimization
AdvancedCustom
- ✓40+ websites
- ✓unlimited prompts
- ✓API
Prices checked November 14, 2026 on the official Semrush pricing page. Plans change often, so confirm before you buy.
Prompts to Try
Find low-difficulty keywords for "project management software"
Compare my backlink profile with a competitor
Audit my site for technical SEO issues
Use Cases
Keyword research
Rank tracking
Technical SEO audits
Competitor analysis
AI visibility monitoring
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