Airtable
FreemiumRelational database with a spreadsheet interface, plus automations, interfaces and AI fields that turn shared data into working internal apps.
What is Airtable?
Airtable looks like a spreadsheet and behaves like a relational database, which is precisely why non-technical teams adopt it to run operations that would otherwise sprawl across Google Sheets. Records link across tables, field types enforce structure, and views let each person see the same underlying data as a grid, kanban board, calendar, gallery or timeline without duplicating anything. On top of that foundation sit three things that make it an automation platform rather than just a database: built-in automations that trigger on record changes and run multi-step actions, Interfaces that turn a base into a purpose-built internal app with forms and dashboards, and AI fields that summarise, categorise or extract from record content. Billing is strictly per editor, which is the detail that decides most Airtable budgets. Read-only viewers and form submitters cost nothing, but anyone who can edit a single field in a single base is a paid seat for the whole month, and record caps per base tighten as your data grows.
Key Features
Integrations
How to Use Airtable
✅ Best For
- Operations, content and marketing teams who have outgrown shared spreadsheets and need structured, linked data without hiring an engineer
- Agencies and client-service firms building project trackers, content calendars and lightweight CRMs that non-technical staff can maintain themselves
- Teams that want a single source of truth other automation tools can read from and write to, since Airtable is the most commonly connected database in the no-code stack
- Organisations where most people only need to view or submit data, because viewers and form submitters are free and only editors are billed
❌ Not For
- Large datasets, since record caps per base tighten by tier and heavy CRM-style bases hit them faster than teams expect
- Teams where many people need edit access, as per-editor billing means a casual contributor who fixes one field a month costs a full seat
- Data-heavy integrations, because the API rate limit of roughly five requests per second per base is a hard cap that does not lift on any tier
- Polished client-facing portals, since Interfaces and the Portals add-on are functional but limited compared to a real frontend tool
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Pricing
- ✓Unlimited bases
- ✓1
- ✓000 records per base
- ✓up to 5 editors
- ✓1 GB attachments
- ✓50
- ✓000 records per base
- ✓25
- ✓000 automation runs
- ✓Gantt and timeline views
- ✓125
- ✓000 records per base
- ✓SAML SSO
- ✓granular permissions
- ✓20
- ✓000 AI credits per seat
- ✓Around 500
- ✓000 records per base
- ✓audit logs
- ✓enterprise governance
- ✓enhanced support
Prompts to Try
Build a content calendar base with linked tables for briefs, writers and publication dates
Create an automation that posts to Slack whenever a record moves to the Approved status
Design an Interface where clients can review deliverables without editing the base
Add an AI field that summarises long customer feedback into a one-line theme