Compare Aaptiv vs Noom

Pricing

Pricing Comparison

AaptivAaptiv
Monthly$14.99/mo

Unlimited access to the full class library and SmartCoach

Annual$99.99/yr

Roughly $8.33 per month, with a 30 day money-back guarantee

Employer or Insurance$Varies

Access through workplace benefits or health plan partnerships, priced separately

NoomNoom
Monthly$70/mo

Month to month access to Noom Weight lessons, logging, and coaching

4-Month Plan$169

Roughly $42 per month, a commonly chosen commitment length

Annual$209/yr

Roughly $17.42 per month, the lowest effective rate

Noom Med$From $99/mo

Clinician access for prescription weight management, medication billed separately

Features

Feature Comparison

AaptivAaptiv
Audio-Guided ClassesTrainer NarrationCurated MusicSmartCoach AI PlansTreadmill WorkoutsOutdoor RunningStrength SessionsCycling ClassesElliptical WorkoutsStair Climber ClassesYoga And StretchingGuided MeditationMulti-Week ProgramsMove Sync ClipsProgress TrackingSocial FeedTeam ChallengesAchievement Badges
NoomNoom
Daily Psychology LessonsFood Colour SystemFood LoggingBarcode ScannerCalorie BudgetingWeight TrackingHabit BuildingPersonal CoachingGroup SupportDaily Check-InsRecipe LibraryExercise LoggingProgress GraphsCustom Goal SettingBehaviour QuizzesStreak RemindersDevice SyncClinical Add-Ons
Fit

Best For & Not For

AaptivAaptiv
✅ Best For
Runners and cardio-machine users who want coaching in their ears without a screen to watch mid-stride
People training in cramped spaces where propping a phone at the right angle is impractical
Anyone already familiar with basic exercise form who does not need visual demonstrations for every movement
Visually impaired users, for whom an audio-first design is far more accessible than video-led competitors
Employees and insurance members who can access the platform through a workplace or health plan benefit
❌ Not For
Visual learners and beginners who need to see a movement demonstrated before attempting it safely
Lifters wanting detailed set, rep, and load tracking with progressive overload logic
Anyone expecting a free tier, since Aaptiv is subscription-only with a money-back window rather than a trial
Users who want deep wearable integration driving programming from recovery data
People wanting the gym-access benefits, which have been offered through employers and health plans rather than direct subscriptions
NoomNoom
✅ Best For
People who already know what to eat but repeatedly struggle with the psychology and habits around food
Long-term yo-yo dieters who have succeeded on restrictive plans before and then regained, and want a behavioural approach instead
Users who benefit from daily structure and short educational content rather than a plan handed to them once
Anyone who wants human coaching and peer group accountability bundled into the same subscription as tracking
People considering clinical weight management who want behavioural support alongside medical care rather than medication alone
❌ Not For
Athletes and experienced trackers who want precise macronutrient targets, which Noom deliberately de-emphasises
Anyone wanting prescribed meal plans, since the programme teaches decision-making rather than dictating menus
Users unwilling to log food daily, as the entire feedback loop depends on consistent tracking
Budget-focused users on short commitments, given how steep the month-to-month rate is compared to the annual plan
People with a history of disordered eating, for whom daily calorie logging and weigh-ins may be unsuitable without clinical guidance
Availability

Platform & Accessibility

AaptivAaptiv
mobileweb-based
NoomNoom
mobileweb-based
Use & Audience

Tasks & Who It's For

Integrations

Integrations

AaptivAaptiv
Analytics
Apple HealthFitbit
Other
Apple WatchSpotify
NoomNoom
Analytics
Apple HealthGoogle FitFitbit
Other
Withings
Use Cases

Real-world Use Cases

AaptivAaptiv
1
Farhan runs outdoors five mornings a week and stops needing to look at his phone at all, with the trainer calling out pace changes through his headphones.
2
Lena trains in a studio flat with no room to prop a screen anywhere useful, and audio-first coaching removes the problem entirely.
3
Ben starts the six week 5K program having never run further than a kilometre, and finishes it completing the distance without stopping.
NoomNoom
1
Anita has lost and regained the same weight three times on restrictive diets, works through Noom's lessons on habit loops, and identifies that her evening snacking is boredom-driven rather than hunger-driven.
2
Ken logs meals with the barcode scanner for six weeks and realises from his own colour breakdown that his lunches, not his dinners, were the pattern he needed to change.
3
Sunita messages her coach after a difficult holiday week, gets a plan to restart without a punitive catch-up, and stays enrolled instead of quitting the way she has before.
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