Make
AI Workflow AutomationFreemium
Visual drag-and-drop automation with a node canvas, routers, iterators and credit-based pricing that scales far cheaper than task billing.
0 upvotesintermediate
Compare Make vs Workato
Both tools in AI Workflow Automation
Workato
Enterprise iPaaS with 1,200+ connectors, recipe-based automation, agentic orchestration and deep ERP and CRM integration for large organisations.
0 upvotesadvanced
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Pricing
Pricing Comparison
Make
Free$0
1,000 credits/month, 2 active scenarios, 15-minute minimum interval
Core$9/mo
10,000 credits, unlimited active scenarios, 1-minute scheduling
Pro$16/mo
Priority execution, custom variables, full-text execution log search
Teams$29/mo
Shared scenario templates, team roles, multiple users
Enterprise$Custom
SSO, SCIM, audit logs, dedicated infrastructure, SLA support
Workato
Free Trial$0
Time-limited sales-provided environment to test recipes and connectors
Standard$Custom
Entry edition, typically around $10,000/year, core recipe and connector access
Business$Custom
Higher task volume, advanced governance, premium connector options
Enterprise$Custom
Full governance suite, API management, on-premise agents, SLA support
Workato One$Custom
Agentic orchestration, AI agents reasoning across connected enterprise systems
Features
Feature Comparison
Make
Visual Scenario Canvas3,000+ ConnectorsRoutersIteratorsAggregatorsError HandlersHTTP ModuleWebhooksData StoresSchedulingScenario TemplatesMake AI AgentsCustom VariablesFull-Text Log SearchTeam CollaborationScenario VersioningMake GridOn-Demand Execution
Workato
1,200+ ConnectorsRecipe BuilderAgentic OrchestrationAPI ManagementOn-Premise AgentsWorkbot for SlackWorkbot for TeamsMulti-EnvironmentRecipe IQError RecoveryJob MonitoringAudit LogsRole-Based AccessSSO and SCIMData MaskingHigh-Volume RecipesCommunity Recipe LibraryUnlimited Collaborators
Fit
Best For & Not For
Make
✅ Best For
✅Automation agencies and freelancers building client scenarios who need branching, looping and error handling without writing code
✅Operations specialists at growing companies who have outgrown linear step-by-step automation and need a real flow canvas
✅Cost-conscious teams running high-volume workflows, since credit pricing is typically three to five times cheaper than task-based platforms at the same workload
✅Technical marketers who want to hit undocumented or niche APIs directly using the generic HTTP module when no native connector exists
❌ Not For
❌Absolute beginners who want a workflow live in five minutes, because the canvas has a steeper learning curve than a linear step builder
❌Teams needing the very longest tail of app connectors, since Make covers 3,000+ apps versus Zapier's 9,000+
❌Organisations with data residency rules requiring on-premise deployment, as Make is cloud-only with no self-hosting option
❌Anyone who wants a fixed predictable bill, because credit consumption varies with loop counts and record volumes month to month
Workato
✅ Best For
✅Mid-market and enterprise IT teams integrating systems of record such as SAP, NetSuite, Oracle, Salesforce and Workday across multiple business units
✅Organisations that need governance built into automation, including audit logs, role-based access, environment separation and change management
✅Companies exposing internal processes as governed APIs, since Workato lets you publish recipes as managed endpoints with policies and rate limits
✅Enterprises adopting agentic AI that must reason across connected business systems under enterprise security and compliance controls
❌ Not For
❌Small businesses and solo operators, since contracts typically start around five figures annually and require a sales conversation
❌Anyone who needs transparent self-serve pricing, because Workato publishes no price list and every plan requires a custom quote
❌Teams with simple SaaS-to-SaaS needs, where Zapier or Make deliver the same outcome at a fraction of the cost
❌Buyers wanting to start automating this afternoon, as the typical sales cycle from first demo to signed contract runs several weeks
Availability
Platform & Accessibility
Make
web-basedapi
Workato
web-basedapi
Use & Audience
Tasks & Who It's For
Integrations
Integrations
Make
Data & Spreadsheets
Google Sheets
Communication
Slack
Database
Airtable
E-commerce
ShopifyStripe
CRM
HubSpot
Writing & Docs
Notion
Storage
Google Drive
Marketing
Facebook AdsMailchimp
Webhooks & API
Webhooks
Other
OpenAI
Workato
CRM
Salesforce
Other
NetSuiteWorkdaySAPOkta
Communication
SlackMicrosoft Teams
Customer Support
ServiceNow
Database
SnowflakeOracle
Project Management
Jira
Storage
Google Workspace
Use Cases
Real-world Use Cases
Make
1
Rohit runs a 12-client marketing agency and rebuilt every client report as a Make scenario that pulls Google Ads, Meta and GA4 data into a formatted Google Slides deck, saving 26 hours of manual reporting each month.2
Sofia manages inventory for a boutique retailer. Her scenario uses an iterator to loop through a supplier CSV of 400 SKUs and update Shopify stock levels nightly, ending the weekend of manual data entry she used to dread.3
Tomas, a solo SaaS founder, wired a router into Make so trial signups from enterprise domains alert him in Slack while everyone else enters a nurture sequence, and his demo booking rate from qualified trials doubled.Workato
1
Anita is head of IT at a 900-person manufacturer and built a Workato recipe chain that syncs closed-won Salesforce deals into NetSuite as sales orders, eliminating a two-person data entry function and removing a recurring source of invoicing errors.2
Derek runs people operations at a scaling tech company. His onboarding recipe provisions each new hire across Workday, Okta, Google Workspace and Slack the moment their offer is signed, cutting day-one setup from six hours of IT tickets to zero.3
Lucia leads finance systems at a retail group and uses Workato's on-premise agent to connect a legacy warehouse database behind the firewall to their cloud BI stack, giving leadership same-day inventory reporting instead of weekly.Keep Exploring