Make
AI Workflow AutomationFreemium
Visual drag-and-drop automation with a node canvas, routers, iterators and credit-based pricing that scales far cheaper than task billing.
0 upvotesintermediate
Compare Make vs Zapier
Both tools in AI Workflow Automation
Zapier
AI Workflow AutomationFreemium
The most connected no-code automation platform, linking 9,000+ apps into multi-step Zaps, AI agents, tables and forms.
0 upvotesbeginner
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Pricing
Pricing Comparison
Make
Free$0
1,000 credits/month, 2 active scenarios, 15-minute minimum interval
Core$9/mo
10,000 credits, unlimited active scenarios, 1-minute scheduling
Pro$16/mo
Priority execution, custom variables, full-text execution log search
Teams$29/mo
Shared scenario templates, team roles, multiple users
Enterprise$Custom
SSO, SCIM, audit logs, dedicated infrastructure, SLA support
Zapier
Free$0
100 tasks/month, two-step Zaps, unlimited Tables and Forms
Professional$19.99/mo
Multi-step Zaps, unlimited premium apps, webhooks, AI fields
Team$69/mo
25 users, shared workflows and connections, SAML SSO, priority support
Enterprise$Custom
Unlimited users, advanced admin controls, observability, annual task limits
Features
Feature Comparison
Make
Visual Scenario Canvas3,000+ ConnectorsRoutersIteratorsAggregatorsError HandlersHTTP ModuleWebhooksData StoresSchedulingScenario TemplatesMake AI AgentsCustom VariablesFull-Text Log SearchTeam CollaborationScenario VersioningMake GridOn-Demand Execution
Zapier
Multi-Step Zaps9,000+ IntegrationsZapier AgentsAI ChatbotsZapier TablesZapier FormsVisual CanvasPaths BranchingFiltersFormatterWebhooksCode StepsZapier MCPZapier SDKCopilot BuilderVersion HistoryShared WorkspacesSAML SSO
Fit
Best For & Not For
Make
✅ Best For
✅Automation agencies and freelancers building client scenarios who need branching, looping and error handling without writing code
✅Operations specialists at growing companies who have outgrown linear step-by-step automation and need a real flow canvas
✅Cost-conscious teams running high-volume workflows, since credit pricing is typically three to five times cheaper than task-based platforms at the same workload
✅Technical marketers who want to hit undocumented or niche APIs directly using the generic HTTP module when no native connector exists
❌ Not For
❌Absolute beginners who want a workflow live in five minutes, because the canvas has a steeper learning curve than a linear step builder
❌Teams needing the very longest tail of app connectors, since Make covers 3,000+ apps versus Zapier's 9,000+
❌Organisations with data residency rules requiring on-premise deployment, as Make is cloud-only with no self-hosting option
❌Anyone who wants a fixed predictable bill, because credit consumption varies with loop counts and record volumes month to month
Zapier
✅ Best For
✅Non-technical operations and marketing teams who need the widest possible app coverage and want automations live the same afternoon they think of them
✅Small businesses without a dedicated automation engineer, where reliability and support matter more than squeezing out the lowest cost per action
✅Founders and agencies who need to connect long-tail SaaS tools that narrower platforms simply do not have connectors for
✅Teams standardising on one platform for automation, data tables, forms and AI agents instead of stitching four vendors together
❌ Not For
❌Teams running high-volume workflows, because task-based billing charges for every single action and costs climb sharply past a few thousand runs a month
❌Engineers who want to self-host, own their data infrastructure or inspect the source code, since Zapier is closed-source and cloud-only
❌Developers who need long-running compute or heavy custom code, as code steps are capped at short runtimes
❌Anyone needing granular loop, iterator and error-branching control that a node-based canvas like Make or n8n provides
Availability
Platform & Accessibility
Make
web-basedapi
Zapier
web-basedapichrome-extension
Use & Audience
Tasks & Who It's For
Integrations
Integrations
Make
Data & Spreadsheets
Google Sheets
Communication
Slack
Database
Airtable
E-commerce
ShopifyStripe
CRM
HubSpot
Writing & Docs
Notion
Storage
Google Drive
Marketing
Facebook AdsMailchimp
Webhooks & API
Webhooks
Other
OpenAI
Zapier
Communication
SlackGmail
Data & Spreadsheets
Google Sheets
CRM
HubSpotSalesforce
Writing & Docs
Notion
Database
Airtable
E-commerce
ShopifyStripe
Project Management
Asana
Customer Support
Zendesk
Other
OpenAI
Use Cases
Real-world Use Cases
Make
1
Rohit runs a 12-client marketing agency and rebuilt every client report as a Make scenario that pulls Google Ads, Meta and GA4 data into a formatted Google Slides deck, saving 26 hours of manual reporting each month.2
Sofia manages inventory for a boutique retailer. Her scenario uses an iterator to loop through a supplier CSV of 400 SKUs and update Shopify stock levels nightly, ending the weekend of manual data entry she used to dread.3
Tomas, a solo SaaS founder, wired a router into Make so trial signups from enterprise domains alert him in Slack while everyone else enters a nurture sequence, and his demo booking rate from qualified trials doubled.Zapier
1
Priya runs a 4-person design studio and was losing enquiries in her inbox. She built a Zap that pushes every website form submission into Airtable and posts a Slack alert, and her team now replies to new leads within 12 minutes instead of two days.2
Marcus manages e-commerce ops for a home goods brand. He set up a Zap that watches Shopify for orders over $500, creates a HubSpot deal and assigns a follow-up task, which lifted repeat purchase rate on high-value customers by 18 percent.3
Aisha, a recruiter, connected her Typeform application form to Google Sheets and Gmail through Zapier. Candidates now get an acknowledgement email in under a minute and she stopped losing applicants to slow response times.Keep Exploring