What is Akkio?

Akkio is an AI analytics and workflow platform built specifically for media agencies rather than general business intelligence. It connects ad platforms, spreadsheets and warehouses, then uses conversational agents to build audience segments, run no-code predictive models and forecasts for outcomes like ROAS and CPC, simulate media plans, and generate client-ready reports. Multi-client workspaces with branding and role-based permissions reflect the agency focus.

Two things shape whether it fits. Pricing moved behind a sales conversation: earlier self-serve tiers starting around $49 per user are gone, replaced by a single enterprise quote path with no published rate. And the specialisation cuts both ways, since the platform has sharpened toward media and advertising workflows, teams in regulated verticals may find model explainability and tuning controls thinner than dedicated enterprise ML platforms.

Key Features

Propensity ModelingMedia Mix ModelingAudience SegmentationCampaign Strategy WorkflowsPerformance MeasurementLiveRamp IntegrationChat Explore Natural LanguageAI-Generated InsightsAutomated ReportingData Ingestion AutomationClient Dashboard BuilderPredictive Audience ScoringAd Platform ConnectorsNo-Code Workflow BuilderReal-Time Campaign Optimization

How to Use Akkio

1Connect Akkio to your ad platforms, CRM, and data sources

2Define your campaign goal (conversions, retention, reach) as a workflow objective

3Akkio's AI builds propensity models and audience segments automatically

4Review AI-generated insights and optimization recommendations

5Publish results to client dashboards or export to your media buying platform

Who is Akkio for?

✅ Best For

Media agencies managing digital advertising campaigns for multiple clients who need to automate audience analysis, propensity scoring, and performance measurement without hiring in-house data scientists.
Data providers and ad tech companies that want to package AI-powered insights and campaign recommendations as a value-added service delivered to their agency partners.

❌ Not For

Individual marketers or small businesses looking for a self-serve analytics tool, as Akkio is priced and architected for agency-scale operations with structured client-campaign workflows.
General-purpose data analysts who need exploratory analysis, Python notebooks, or custom statistical modeling beyond predefined campaign and media-focused workflow templates.

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Pricing

Is Akkio free? No, there is no free plan.

StarterCustom

✓Core campaign workflows
✓basic integrations

ProfessionalCustom

✓Advanced modeling
✓LiveRamp integration
✓multi-client management

EnterpriseCustom

✓Dedicated support
✓custom data integrations
✓white-label options

Prompts to Try

Which audience segment has the highest propensity to convert for our retail client?

Build a media mix model showing which channels drove the most revenue last quarter

Identify customers likely to churn in the next 30 days and create a re-engagement audience

Generate a performance summary comparing campaign results across 5 client accounts

What was the incremental lift from our connected TV campaign last month?

Use Cases

A media agency account manager uses Akkio to run a propensity model on a retail client's purchase history and builds a lookalike audience for an upcoming holiday campaign, completing in 2 hours what previously required a 2-day data science project.

An agency strategist uses Chat Explore to ask Akkio which ad creative drove the highest conversion rate last month across 12 campaigns, receiving an instant ranked summary without opening multiple ad platform dashboards.

A digital agency deploys Akkio's automated weekly performance reports for 20 clients simultaneously, replacing a process that previously required 5 analysts working on Monday mornings.

A LiveRamp partner uses Akkio's integration to build a propensity model for a CPG brand, scoring 3 million household records and delivering a clean, targetable audience segment to the media buyer in under an hour.

A head of data at an agency uses Akkio's media mix modeling to show a client how rebalancing budget from search to connected TV could increase total ROAS by 18%, presenting results in a client-ready dashboard.