Apollo.io

Apollo.io

Freemium

AI-powered sales intelligence and engagement platform with a 275M+ contact B2B database.

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What is Apollo.io?

Apollo.io is an all-in-one sales intelligence and engagement platform that gives sales teams access to a database of over 275 million contacts and 73 million companies, combined with AI-powered outreach automation. Reps can find verified emails and phone numbers, build targeted prospect lists using 65+ filters, and launch multi-channel sequences that blend emails, calls, and LinkedIn steps, all from a single workspace. Apollo's AI engine scores leads, suggests next steps, and writes personalized outreach copy, cutting prospecting time significantly. With its Chrome extension, reps can enrich prospects directly from LinkedIn or any website, and its native CRM sync ensures data stays clean across the entire stack.

Key Features

275M+ Contact B2B DatabaseAI Lead ScoringVerified Email and Phone FinderMulti-channel Sequence AutomationLinkedIn Chrome ExtensionCRM Data EnrichmentAI Email Writer65+ Prospect FiltersInbound Lead QualificationBuying Intent SignalsA/B Testing for SequencesCall Recording and DialerDeal ManagementJob Change AlertsTechnographic and Firmographic FiltersAutomated CRM SyncConversation Intelligence

How to Use Apollo.io

1Sign up for a free Apollo account
2Search the database using firmographic and role-based filters
3Add prospects to a targeted list
4Launch a multi-step outreach sequence
5Track opens, replies, and meetings booked in the analytics dashboard

✅ Best For

  • B2B sales reps and SDR teams at startups and mid-market companies who need a combined prospecting database and outreach automation tool in one platform, so they can go from finding a lead to sending a personalized sequence in under five minutes.

❌ Not For

  • Teams that already have a strong outbound database and only need a pure sales engagement tool, as Apollo's CRM capabilities are less robust than dedicated CRMs like Salesforce or HubSpot for complex deal management.

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Pricing

Free$0
  • ✓60 email credits/month
  • ✓basic sequences
Basic$59/user/mo
  • ✓Unlimited email credits
  • ✓5 sequences
Professional$99/user/mo
  • ✓Advanced filters
  • ✓dialer
  • ✓AI writing
Organization$149/user/mo
  • ✓Custom permissions
  • ✓advanced analytics
  • ✓SSO

Prompts to Try

Find 50 VP of Sales contacts at SaaS companies with 50 to 200 employees in the US

Write a cold email to a Head of Marketing at a fintech startup mentioning their recent Series B funding

Build a 5-step sequence for outbound prospecting targeting e-commerce companies

Use Cases

An SDR at a B2B software startup uses Apollo's intent signals to identify 30 companies actively researching competitor tools and sends a personalized 4-step sequence, booking 8 demos in the first week.
A founder building a consulting practice searches Apollo for 200 CFOs at mid-market manufacturing companies, exports verified emails, and launches a drip campaign that generates 12 inbound responses in 10 days.
A sales manager uses Apollo's A/B testing to compare two subject line variants across 500 prospects and discovers one version achieves a 40% higher open rate, permanently updating the team's template.
An account executive uses Apollo's Chrome extension to enrich a LinkedIn prospect's profile with direct phone number and company tech stack data before making a cold call, increasing connection rates by 35%.
A RevOps lead uses Apollo's CRM enrichment to automatically backfill 3,000 stale Salesforce contact records with fresh job titles, emails, and phone numbers, saving two weeks of manual data cleanup.

Frequently Asked Questions