Clay

Clay

Freemium

AI-powered GTM data platform that enriches prospects from 150+ sources and automates personalized outreach.

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What is Clay?

Clay is a go-to-market data platform that combines access to over 150 premium data providers, AI research agents called Claygents, and outreach automation in one powerful workflow builder. Sales and growth teams use Clay to build hyper-targeted prospect lists, automatically enrich companies and contacts with firmographic, technographic, and intent data, then generate personalized outreach messages at scale using AI. Rather than paying for a dozen separate data subscriptions, Clay's waterfall enrichment logic queries multiple providers in sequence to find the best available data for each record. This makes Clay a favorite among outbound-heavy growth teams, GTM agencies, and sales engineers who want maximum data coverage without the cost of individual tool subscriptions.

Key Features

150+ Data Provider IntegrationsClaygent AI Research AgentsWaterfall Data EnrichmentAI Personalized MessagingJob Change Signal TrackingBuying Intent DataLinkedIn Data EnrichmentCRM Auto-SyncProspect List BuilderCompany and Contact ScoringAI Email Copy GeneratorWorkflow Automation BuilderTechnographic EnrichmentChrome Extension for Web ScrapingAudience Sync to LinkedIn and Meta AdsMCP Integration for AI WorkflowsUnlimited Custom Clay Tables

How to Use Clay

1Create a free Clay account and connect your data sources
2Import a prospect list or build one from scratch using Clay's search
3Apply waterfall enrichment to fill in missing emails, phones, and firmographics
4Use Claygents to research each prospect with a custom AI prompt
5Launch personalized outreach directly or push enriched data to your sequencer

✅ Best For

  • Outbound-heavy sales teams, GTM agencies, and growth engineers who need to build deeply enriched, hyper-personalized prospect lists at scale without managing 10 separate data subscriptions, and who are comfortable with a spreadsheet-like no-code workflow builder.

❌ Not For

  • Beginners who need a simple CRM or basic email tool, as Clay has a steep learning curve and is best suited for users who are already comfortable with data enrichment concepts and outbound sales workflows.

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Pricing

Free$0
  • ✓100 credits/month
  • ✓basic tables
Starter$149/mo
  • ✓2
  • ✓000 credits
  • ✓10 data providers
Explorer$349/mo
  • ✓10
  • ✓000 credits
  • ✓all providers
Pro$800/mo
  • ✓50
  • ✓000 credits
  • ✓priority support
EnterpriseCustom
  • ✓Unlimited credits
  • ✓dedicated CSM

Prompts to Try

Enrich this list of 300 LinkedIn URLs with verified work emails and company revenue

Research each prospect's recent LinkedIn posts and write a one-line personalized opener referencing their content

Find all companies that recently raised a Series B and have fewer than 100 employees

Use Cases

A GTM agency uses Clay to build a list of 1,000 e-commerce companies that recently hired a VP of Marketing, enrich each contact with verified emails via waterfall logic, and deliver a fully personalized outreach campaign to their client in 48 hours.
An outbound sales lead at a SaaS startup uses Claygents to automatically research each prospect's LinkedIn bio and recent posts, then generates a custom opening line for every cold email that references a specific pain point mentioned by the prospect.
A growth engineer at a B2B marketplace builds a Clay workflow that detects job changes for 500 existing customers, automatically triggers a re-engagement sequence when a champion moves to a new company, and books 14 expansion meetings in one month.
An SDR manager uses Clay's waterfall enrichment to combine data from three providers in sequence, achieving a 94% email coverage rate on a list of 2,000 contacts where any single provider alone would have covered only 60 to 70%.
A demand gen marketer uses Clay to sync a custom audience of high-intent website visitors enriched with firmographic data directly to LinkedIn Ads, reducing cost-per-lead by 40% by showing ads only to decision-makers at ideal customer profile companies.

Frequently Asked Questions