What is Domo?

Domo is a cloud-native business intelligence platform that handles the whole stack in one place: data integration from over a thousand connectors, ETL through its Magic ETL builder, dashboarding, self-service reporting, low-code apps, embedded analytics and an AI agent layer. For organisations that want ingestion, transformation and visualisation from a single vendor rather than assembling a modern data stack, that consolidation is the pitch.

The consumption model is the thing to understand before budgeting. Domo publishes no list prices and moved to credit-based pricing, where storage, dataflows, queries, refreshes, alerts and AI inference all draw from a pre-purchased credit pool. Reviewers consistently report two friction points: ETL charges credits on both ingestion and output, and there are no hard caps, so overages accumulate and surface as true-up bills. Reported viable deployments start around $30,000 a year.

Key Features

1,000+ Data ConnectorsDrag-and-Drop ETLAI Agent CatalogAgentic AI WorkflowsLow-Code App StudioEmbedded AnalyticsReal-Time DashboardsAutomated AlertsSelf-Service ReportingMobile Analytics AppRow-Level SecuritySalesforce IntegrationSAP ConnectorData Science and MLApp Catalyst Framework

How to Use Domo

1Connect Domo to your data sources using 1,000+ pre-built connectors or the drag-and-drop ETL builder

2Create dashboards with drag-and-drop charts, tables, and real-time KPI cards

3Set up automated alerts to notify teams in Slack, email, or the Domo mobile app

4Use App Catalyst to build custom low-code apps on top of your data

5Deploy AI agents via Agent Catalyst to automate data-driven workflows and decisions

Who is Domo for?

✅ Best For

Enterprise operations, finance, and sales teams that need a single platform to connect hundreds of data sources, build executive dashboards, and deploy AI agents without managing a fragmented multi-tool analytics stack.
Retail, healthcare, and financial services organizations that require real-time operational analytics, mobile-friendly dashboards for field teams, and low-code data app building on a unified governed platform.

❌ Not For

Data scientists and ML engineers who need deep Python notebook integration, custom model training infrastructure, or a code-first analytical environment beyond Domo's built-in data science capabilities.
Small teams or startups on tight budgets, as Domo's enterprise pricing and complexity are designed for large organizations with established data infrastructure and multiple departments.

Reviews

No reviews yet. Be the first to review Domo!

Pricing

Is Domo free? No, there is no free plan.

BusinessCustom

✓Core BI
✓1000+ connectors
✓dashboards
✓alerts

EnterpriseCustom

✓Advanced governance
✓AI agents
✓embedded analytics
✓custom apps

Enterprise+Custom

✓Highest security
✓dedicated infrastructure
✓SLAs

Prompts to Try

Show me real-time sales performance by region and sales rep for today

Which store locations are underperforming against their weekly targets?

Build an AI agent that automatically alerts the supply chain team when inventory drops below safety stock

Create a CEO dashboard showing company-wide KPIs in a single view

Which customer segments show the highest risk of churn this month?

Use Cases

A retail chain's VP of Operations uses Domo to view live store performance across 300 locations on their mobile app during a store visit, drilling into individual location KPIs without needing a laptop or IT assistance.

A financial services firm deploys a Domo AI agent that monitors transaction anomaly scores in real time and automatically opens a fraud investigation ticket when a threshold is breached, reducing manual monitoring by 6 hours daily.

A healthcare network connects 12 hospital systems to Domo and builds a unified patient throughput dashboard for the executive team, replacing 8 separate reports previously compiled by 3 analysts.

An e-commerce company uses App Catalyst to build a custom inventory management app on top of their Domo data, letting warehouse managers interact with live stock data through a purpose-built interface instead of raw dashboards.

A technology company embeds Domo dashboards into their enterprise customer portal, giving clients a real-time view of their account usage and support metrics without the client needing to log into Domo directly.