Metabase

Metabase

Freemium

Open-source business intelligence platform that makes it easy for anyone to ask questions and learn from data without SQL knowledge.

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What is Metabase?

Metabase is an open-source, self-service business intelligence and embedded analytics platform designed to make data accessible to everyone in an organization, not just analysts. Its no-code visual query builder lets non-technical users filter, group, and visualize data without writing SQL, while Metabot AI enables natural language questions directly against connected databases. Metabase connects to 20+ databases including PostgreSQL, MySQL, Snowflake, BigQuery, and MongoDB. The open-source version can be self-hosted for free, while Metabase Cloud offers a managed SaaS option. The platform recently introduced Data Studio, a collaborative space for building and maintaining trusted metric definitions. Its embedded analytics SDK allows developers to integrate white-labeled, interactive charts and dashboards directly into their SaaS applications.

Key Features

No-Code Visual Query BuilderMetabot AI Natural LanguageOpen-Source Self-HostingEmbedded Analytics SDKData Studio Metric DefinitionsSQL EditorInteractive DashboardsScheduled ReportsSlack and Email Alerts20+ Database ConnectorsRow-Level PermissionsWhite-Label EmbeddingCSV UploadDrill-Through ExplorationUsage Analytics

How to Use Metabase

1Connect Metabase to your database (PostgreSQL, MySQL, BigQuery, Snowflake, and more)
2Non-technical users ask questions using the visual query builder or Metabot AI
3Analysts write custom SQL queries and turn results into charts and dashboards
4Set up automated email or Slack alerts when key metrics cross thresholds
5Embed dashboards in your product using the Embedded Analytics SDK

✅ Best For

  • Startup and scale-up engineering teams who want a free, self-hosted BI tool that lets the whole company explore data without submitting requests to the data team, cutting analytics lead times from days to minutes.
  • SaaS developers building customer-facing analytics into their application who need an affordable, open-source embedded analytics option with a straightforward SDK and active community support.

❌ Not For

  • Large enterprises requiring heavy-duty data governance, enterprise SSO, fine-grained role hierarchies, and advanced security controls, as these features are limited in the free open-source tier.
  • Business users who need predictive analytics, machine learning model integration, or complex data transformation capabilities beyond dashboards and ad-hoc SQL queries.

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Pricing

Open Source$0
  • ✓Self-hosted
  • ✓unlimited users
  • ✓core features
  • ✓community support
Starter$500/mo
  • ✓Up to 5 users
  • ✓Metabase Cloud managed hosting
Pro$500+/mo
  • ✓Advanced permissions
  • ✓SSO
  • ✓audit logs
  • ✓priority support
EnterpriseCustom
  • ✓Multi-instance
  • ✓dedicated infrastructure
  • ✓SAML
  • ✓custom SLAs

Prompts to Try

How many new users signed up last week broken down by acquisition channel?

Show me which support tickets take longest to resolve and who they're assigned to

What is our daily active user trend for the past 90 days?

Which product features are used most often by enterprise vs free-tier accounts?

Alert me when daily revenue drops below $10,000

Use Cases

A 15-person SaaS startup self-hosts Metabase for free on their PostgreSQL database and enables every team member to explore usage data without filing data requests, cutting the average time-to-insight from 3 days to under 10 minutes.
A product manager uses Metabot AI to ask how many users completed onboarding last week in plain English, getting an instant chart without learning SQL or waiting for an analyst.
An engineering team embeds Metabase dashboards in their B2B customer portal using the SDK, letting each client view their own account usage statistics with the startup's brand colors and logo.
A customer success manager sets up a Metabase alert that fires on Slack whenever an enterprise account's weekly logins drop more than 30%, triggering a proactive check-in call before churn occurs.
A data analyst builds a cohort retention analysis in Metabase's SQL editor and publishes it to the dashboard library so 40 colleagues can view and filter results without any SQL knowledge.

Frequently Asked Questions