Clay

Clay is a go-to-market data platform that works like a programmable spreadsheet: each column can call a different data provider, so you run waterfall enrichment across many sources and only pay for the one that returns a match. Claygent, its AI research agent, handles questions no database answers, like reading a company's careers page. Teams use it to build precise prospect lists, enrich CRM records and trigger outbound off signals. Clay rebuilt its pricing on 11 March 2026, retiring the Starter, Explorer and Pro tiers most published guides still describe. The current shape is Free, Launch and Growth, with usage split into two currencies: Data Credits for enrichment and Actions for platform operations. Marketplace data costs fell substantially in that update. All plans include unlimited seats, so cost tracks usage rather than headcount, and two teams on one plan can spend very differently.