Compare ActiveCampaign vs Gmelius

Both tools in AI Email

ActiveCampaign

Marketing automation platform with the most powerful visual automation builder in its class, plus AI content, CRM, and cross-channel email, SMS, and WhatsApp.

0 upvotesintermediate

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Gmelius

AI EmailPaid

Gmail-native team collaboration platform with shared inboxes, email automation, AI triage, sequences, and Kanban boards inside Google Workspace.

0 upvotesintermediate

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Pricing

Pricing Comparison

ActiveCampaign

Starter$15/mo

1,000 contacts, email campaigns, simple automation, forms

Plus$49/mo

Full automation builder, landing pages, advanced segmentation

Pro$79/mo

Predictive sending, attribution, 3 seats, testing tools

Enterprise$145/mo

Custom objects, SSO, dedicated support

Gmelius

Meli$19/user/mo

AI email triage, shared inboxes, basic automation, billed annually

Growth$25/user/mo

Full automation, sequences, meeting scheduler, billed annually

Pro$36/user/mo

Higher usage caps, custom roles, CRM integrations, CSAT tools

Enterprise$Custom

50+ users, dedicated support, bespoke AI and integrations

Features

Feature Comparison

ActiveCampaign

Visual Automation BuilderBehavioral TriggersLead ScoringAI Content GenerationPredictive SendingConditional ContentAdvanced SegmentationEmail CampaignsSMS MarketingWhatsApp AutomationSite TrackingLanding PagesWeb FormsSales CRM Add-onPipeline ManagementA/B TestingRevenue Attribution900+ Integrations

Gmelius

Shared Gmail InboxesAI Email ClassificationAI Reply DraftingEmail Routing RulesWorkflow AutomationEmail SequencesFollow-up AutomationKanban Email BoardsShared LabelsTeam CommentsEmail AssignmentMeeting SchedulerAuto-taggingAdvanced AnalyticsSlack IntegrationTrello IntegrationCRM Integrations7-day Free Trial

Fit

Best For & Not For

ActiveCampaign

✅ Best For

✅Growing businesses where automated nurture sequences directly drive revenue and justify a serious automation investment

✅Marketing teams that need branching, behavior-driven workflows far beyond what Mailchimp or Brevo can build

✅Sales-led companies wanting marketing automation and CRM pipelines connected in one system

✅Course creators and coaches running evergreen funnels with tagging, scoring, and conditional paths

❌ Not For

❌Beginners who just want to send a monthly newsletter, since the platform's depth is overkill and there is no free plan

❌Budget-conscious users with fast-growing lists, because contact-based pricing scales up steeply past 1,000 contacts

❌Teams expecting CRM pipelines in the base price, as enhanced pipelines are a paid add-on

❌Anyone who wants flat, predictable pricing without add-ons for SMS, reporting, or extra seats

Gmelius

✅ Best For

✅Google Workspace teams that want shared inbox management, assignment, and automation without leaving Gmail or paying for a full helpdesk

✅Small B2B customer success and support teams that need email collaboration tools under $25 per user per month

✅Sales teams that want to run email sequences and follow-ups directly from their Gmail account without a separate sales engagement tool

✅Operations teams that need automated email routing, Slack notifications, and CRM updates triggered by incoming email keywords

❌ Not For

❌Outlook and Microsoft 365 teams, since Gmelius is Gmail-only with no cross-platform inbox support

❌High-volume cold emailers needing inbox rotation and multi-domain sending infrastructure, which Gmail daily limits constrain

❌Teams wanting a true ticketing system with SLA management and customer portal, where dedicated helpdesks like Zendesk are a better fit

❌Budget-conscious solo users, because per-user pricing adds up and the free tier is only a 7-day trial of the Growth plan

Availability

Platform & Accessibility

ActiveCampaign

web-basedmobileapi

Gmelius

web-basedchrome-extension

Use & Audience

Tasks & Who It's For

ActiveCampaign

Tasks

ai-email ai-sales

Who it's for

marketer small-business

Gmelius

Tasks

ai-email ai-sales

Who it's for

small-business marketer

Integrations

ActiveCampaign

E-commerce

Shopify

CRM

Salesforce

Automation

Zapier

Marketing

WordPress

Communication

Slack

Other

Calendly

Gmelius

Communication

Slack

Project Management

Trello

CRM

HubSpotPipedrive

Automation

Zapier

Other

Google Workspace

Use Cases

Real-world Use Cases

ActiveCampaign

Kavita, who runs an online course business, builds an evergreen funnel where quiz answers tag each lead, and conditional content shows beginners and advanced students different offers, lifting course sales 40 percent.

An ecommerce store triggers a 3-step abandoned cart automation with predictive send times, recovering roughly 12 percent of abandoned carts that previously went silent.

A B2B agency scores leads based on pricing-page visits and email clicks, and when a lead crosses 100 points, the automation creates a CRM deal and notifies the sales rep on Slack within a minute.

Gmelius

A 6-person SaaS customer success team routes all incoming support emails through a shared Gmelius inbox, assigns each thread in one click, and cuts first-response time from 4 hours to under 30 minutes.

Nikhil, a sales manager, builds a 4-email nurture sequence in Gmelius that fires automatically when a prospect submits a form, booking 20 percent more discovery calls without any manual follow-up.

A legal firm uses keyword automation to route every email mentioning 'GDPR' or 'contract' to the appropriate partner inbox, eliminating misrouted emails that caused a billing dispute.

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