HubSpot Email MarketingAI Email
Freemium
Free-to-start email marketing inside HubSpot's CRM platform, with AI email generation, smart personalization, and automation that scales to enterprise.
Visit Website →ActiveCampaign
PaidMarketing automation platform with the most powerful visual automation builder in its class, plus AI content, CRM, and cross-channel email, SMS, and WhatsApp.
What is ActiveCampaign?
ActiveCampaign is a marketing automation and email platform built around what is widely considered the most capable automation builder in its price class. The visual workflow editor supports complex branching logic, behavioral triggers, lead scoring, and conditional content, letting marketers build journeys that react to exactly what each contact does. AI features generate email copy, predict the best send times, and power automation suggestions, while the platform extends beyond email into SMS, WhatsApp, site tracking, and landing pages. A sales CRM with pipelines is available as an add-on, making it a genuine marketing-plus-sales system for growing businesses. Pricing is based on both plan tier and contact count, starting at $15 per month for 1,000 contacts, and there is no free plan, only a 14-day trial. For businesses where automated, behavior-driven email directly drives revenue, ActiveCampaign's depth justifies the cost that simpler tools cannot match.
Key Features
Visual Automation BuilderBehavioral TriggersLead ScoringAI Content GenerationPredictive SendingConditional ContentAdvanced SegmentationEmail CampaignsSMS MarketingWhatsApp AutomationSite TrackingLanding PagesWeb FormsSales CRM Add-onPipeline ManagementA/B TestingRevenue Attribution900+ Integrations
Integrations
E-commerce
Shopify
CRM
Salesforce
Automation
Zapier
Marketing
WordPress
Communication
Slack
Other
Calendly
How to Use ActiveCampaign
1Import contacts and install site tracking
2Map your customer journey stages
3Build your first automation in the visual editor
4Add behavioral triggers and lead scoring
5Launch, then refine with A/B tests and reports
✅ Best For
- Growing businesses where automated nurture sequences directly drive revenue and justify a serious automation investment
- Marketing teams that need branching, behavior-driven workflows far beyond what Mailchimp or Brevo can build
- Sales-led companies wanting marketing automation and CRM pipelines connected in one system
- Course creators and coaches running evergreen funnels with tagging, scoring, and conditional paths
❌ Not For
- Beginners who just want to send a monthly newsletter, since the platform's depth is overkill and there is no free plan
- Budget-conscious users with fast-growing lists, because contact-based pricing scales up steeply past 1,000 contacts
- Teams expecting CRM pipelines in the base price, as enhanced pipelines are a paid add-on
- Anyone who wants flat, predictable pricing without add-ons for SMS, reporting, or extra seats
Reviews
No reviews yet. Be the first to review ActiveCampaign!
Pricing
Starter$15/mo
- ✓1
- ✓000 contacts
- ✓email campaigns
- ✓simple automation
- ✓forms
Plus$49/mo
- ✓Full automation builder
- ✓landing pages
- ✓advanced segmentation
Pro$79/mo
- ✓Predictive sending
- ✓attribution
- ✓3 seats
- ✓testing tools
Enterprise$145/mo
- ✓Custom objects
- ✓SSO
- ✓dedicated support
Prompts to Try
Write a 4-email abandoned cart sequence with escalating urgency
Generate a re-engagement email for contacts inactive 90 days
Suggest an automation that tags contacts who visit my pricing page twice
Draft a webinar follow-up email with different CTAs for attendees and no-shows
Use Cases
Kavita, who runs an online course business, builds an evergreen funnel where quiz answers tag each lead, and conditional content shows beginners and advanced students different offers, lifting course sales 40 percent.
An ecommerce store triggers a 3-step abandoned cart automation with predictive send times, recovering roughly 12 percent of abandoned carts that previously went silent.
A B2B agency scores leads based on pricing-page visits and email clicks, and when a lead crosses 100 points, the automation creates a CRM deal and notifies the sales rep on Slack within a minute.
Jordan, a SaaS marketer, uses site tracking to detect trial users who never opened the onboarding docs and enrolls them in a rescue sequence, improving trial-to-paid conversion by 9 percent.
A boutique hotel sends a WhatsApp confirmation, a pre-arrival email upsell, and a post-stay review request from one automation, replacing three disconnected tools.
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