Apollo.io
AI Sales and CRMFreemium
AI-powered sales intelligence and engagement platform with a 275M+ contact B2B database.
0 upvotesbeginner
Compare Apollo.io vs HubSpot
Both tools in AI Sales and CRM
HubSpot
AI Sales and CRMFreemium
All-in-one CRM platform combining marketing, sales, and customer service with AI-powered automation.
0 upvotesbeginner
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Pricing
Pricing Comparison
Apollo.io
Free$0
60 email credits/month, basic sequences
Basic$59/user/mo
Unlimited email credits, 5 sequences
Professional$99/user/mo
Advanced filters, dialer, AI writing
Organization$149/user/mo
Custom permissions, advanced analytics, SSO
HubSpot
Free$0
Unlimited users, basic CRM, contact management
Starter$20/mo
Email marketing, forms, ad management
Professional$890/mo
Marketing automation, custom reporting, A/B testing
Enterprise$3600/mo
Custom objects, revenue attribution, advanced permissions
Features
Feature Comparison
Apollo.io
275M+ Contact B2B DatabaseAI Lead ScoringVerified Email and Phone FinderMulti-channel Sequence AutomationLinkedIn Chrome ExtensionCRM Data EnrichmentAI Email Writer65+ Prospect FiltersInbound Lead QualificationBuying Intent SignalsA/B Testing for SequencesCall Recording and DialerDeal ManagementJob Change AlertsTechnographic and Firmographic FiltersAutomated CRM SyncConversation Intelligence
HubSpot
AI Lead ScoringContact ManagementEmail Sequence AutomationSales Pipeline TrackingDeal ForecastingMeeting SchedulerLive Chat and ChatbotMarketing Campaign BuilderLanding Page CreatorA/B TestingCustom Reporting DashboardsSales PlaybooksCall Tracking and RecordingDocument Sharing and TrackingRevenue Attribution ReportingMulti-touch Campaign AnalyticsAI Content Writer
Fit
Best For & Not For
Apollo.io
✅ Best For
✅B2B sales reps and SDR teams at startups and mid-market companies who need a combined prospecting database and outreach automation tool in one platform, so they can go from finding a lead to sending a personalized sequence in under five minutes.
❌ Not For
❌Teams that already have a strong outbound database and only need a pure sales engagement tool, as Apollo's CRM capabilities are less robust than dedicated CRMs like Salesforce or HubSpot for complex deal management.
HubSpot
✅ Best For
✅Growing B2B and B2C businesses that want a single platform to manage marketing campaigns, nurture leads, and track every sales interaction without switching between five different tools. Ideal for revenue teams that need tight alignment between marketing and sales data.
❌ Not For
❌Businesses that need a lightweight standalone CRM without the overhead of a full marketing suite, as HubSpot's feature depth can feel excessive for very small teams with simple pipelines.
Availability
Platform & Accessibility
Apollo.io
web-basedchrome-extensionapi
HubSpot
web-basedmobileapi
Use & Audience
Tasks & Who It's For
Use Cases
Real-world Use Cases
Apollo.io
1
An SDR at a B2B software startup uses Apollo's intent signals to identify 30 companies actively researching competitor tools and sends a personalized 4-step sequence, booking 8 demos in the first week.2
A founder building a consulting practice searches Apollo for 200 CFOs at mid-market manufacturing companies, exports verified emails, and launches a drip campaign that generates 12 inbound responses in 10 days.3
A sales manager uses Apollo's A/B testing to compare two subject line variants across 500 prospects and discovers one version achieves a 40% higher open rate, permanently updating the team's template.HubSpot
1
A sales manager at a SaaS company sets up an automated 6-email nurture sequence in HubSpot so every demo no-show gets a personalized follow-up without any manual effort from the rep.2
A marketing director uses HubSpot's revenue attribution reports to prove that the webinar campaign generated $180,000 in closed deals, securing budget for next quarter.3
An SDR imports 500 LinkedIn prospects into HubSpot and uses AI lead scoring to prioritize the 80 contacts most likely to book a call, cutting prospecting time in half.Keep Exploring
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