Apollo.io
AI Sales and CRMFreemium
AI-powered sales intelligence and engagement platform with a 275M+ contact B2B database.
0 upvotesbeginner
Compare Apollo.io vs Salesloft
Both tools in AI Sales and CRM
Salesloft
AI Sales and CRMPaid
AI revenue orchestration platform that combines sales engagement, conversation intelligence, forecasting, and deal management in one system.
0 upvotesintermediate
Add a third tool to compare
Search for an AI tool to add it to this comparison.
Pricing
Pricing Comparison
Apollo.io
Free$0
60 email credits/month, basic sequences
Basic$59/user/mo
Unlimited email credits, 5 sequences
Professional$99/user/mo
Advanced filters, dialer, AI writing
Organization$149/user/mo
Custom permissions, advanced analytics, SSO
Salesloft
Essentials$Contact sales
Cadence, email automation, basic analytics
Advanced$Contact sales
Conversations, Deals, coaching
Premier$Contact sales
Full platform, Forecast, AI agents, enterprise support
Features
Feature Comparison
Apollo.io
275M+ Contact B2B DatabaseAI Lead ScoringVerified Email and Phone FinderMulti-channel Sequence AutomationLinkedIn Chrome ExtensionCRM Data EnrichmentAI Email Writer65+ Prospect FiltersInbound Lead QualificationBuying Intent SignalsA/B Testing for SequencesCall Recording and DialerDeal ManagementJob Change AlertsTechnographic and Firmographic FiltersAutomated CRM SyncConversation Intelligence
Salesloft
AI Cadence Sequence BuilderRhythm AI Action PrioritizationConversation Intelligence and Call RecordingDeal Risk Alerts and InspectionAI Revenue ForecastingSales Analytics and ReportingLinkedIn and Dialer IntegrationEmail Tracking and PersonalizationBuyer Signal DetectionCoaching and Rep ScorecardMutual Action PlansCRM Bi-directional SyncPipeline Health DashboardMeeting IntelligenceAI Email WriterWorkflow AutomationIntegrations Marketplace
Fit
Best For & Not For
Apollo.io
✅ Best For
✅B2B sales reps and SDR teams at startups and mid-market companies who need a combined prospecting database and outreach automation tool in one platform, so they can go from finding a lead to sending a personalized sequence in under five minutes.
❌ Not For
❌Teams that already have a strong outbound database and only need a pure sales engagement tool, as Apollo's CRM capabilities are less robust than dedicated CRMs like Salesforce or HubSpot for complex deal management.
Salesloft
✅ Best For
✅Mid-market and enterprise B2B sales teams with 20 or more reps who want outreach automation, conversation intelligence, deal management, and AI forecasting in one connected platform
✅Revenue leaders who need AI-driven rep prioritization so every seller focuses on the highest-value actions each day
✅Organizations that want to move beyond point solutions and run their entire sales motion from a single revenue orchestration system
❌ Not For
❌Small teams or individual sales reps looking for a lightweight, affordable outreach tool that does not require an enterprise procurement process
❌Founders or early-stage startups who need a simple CRM or a basic email sequencer rather than a full-stack revenue platform
Availability
Platform & Accessibility
Apollo.io
web-basedchrome-extensionapi
Salesloft
web-basedmobileapichrome-extension
Use & Audience
Tasks & Who It's For
Use Cases
Real-world Use Cases
Apollo.io
1
An SDR at a B2B software startup uses Apollo's intent signals to identify 30 companies actively researching competitor tools and sends a personalized 4-step sequence, booking 8 demos in the first week.2
A founder building a consulting practice searches Apollo for 200 CFOs at mid-market manufacturing companies, exports verified emails, and launches a drip campaign that generates 12 inbound responses in 10 days.3
A sales manager uses Apollo's A/B testing to compare two subject line variants across 500 prospects and discovers one version achieves a 40% higher open rate, permanently updating the team's template.Salesloft
1
A VP of Sales uses Salesloft's Rhythm AI to give each of her 25 reps a personalized daily action list ranked by buyer signal strength, resulting in a 30% increase in activities completed per rep without adding any manual prioritization work.2
An SDR team lead builds a 7-step Cadence in Salesloft for outbound prospecting at manufacturing companies, automating 80% of the follow-up process and freeing reps to spend more time on actual conversations.3
A sales manager reviews Salesloft's Conversations dashboard on Monday morning to spot the three reps with the lowest talk ratios from the previous week and uses real call clips to coach them before their next round of discovery calls.Keep Exploring
Similar Comparisons
Also compare Apollo.io with
Also compare Salesloft with