Compare Gorgias vs Shopify Magic

Gorgias

Conversational AI helpdesk for ecommerce that automates 60% of support tickets, drives sales from chat, and unifies all channels in one inbox.

0 upvotesintermediate

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Shopify Magic

AI EcommerceFree

AI suite built into Shopify that writes product descriptions, edits images, creates emails, and powers the Sidekick commerce assistant.

0 upvotesbeginner

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Pricing

Pricing Comparison

Gorgias

Starter$10/mo

Up to 3 users, 50 tickets/month

Basic$60/mo

Unlimited users, 300 tickets/month

Pro$360/mo

2,000 tickets/month, revenue statistics

Advanced$900/mo

5,000 tickets/month, custom integrations

Enterprise$Custom

Unlimited tickets, dedicated support

Shopify Magic

Free$0

Included with all Shopify plans, no extra charge

Features

Feature Comparison

Gorgias

AI Support AgentShopping Assistant for SalesUnified Omnichannel InboxNative Shopify IntegrationAutomated 60% Ticket ResolutionLive Order Actions in TicketsRevenue Attribution ReportingAI Agent Coaching TipsBrand Voice GuardrailsSmart Ticket RoutingTeam Assignment & CollaborationSMS Support ChannelVoice Support Channel300+ App IntegrationsPre-trained on 1B+ ConversationsProactive Shopper EngagementInstant Escalation to Human Agents

Shopify Magic

AI Product Description WriterSidekick Commerce AssistantAI Background RemovalBackground Replacement ToolAI Email Subject Line GeneratorAI Email Body CopySend Time OptimizationStore Data AnalysisReal-Time Business InsightsTheme & Discount AutomationInbox Chat to Purchase ConversionMulti-Language SupportImage GenerationSEO Keyword IntegrationAI Inbox Reply SuggestionsBrand Voice CustomizationPerformance Recommendations

Fit

Best For & Not For

Gorgias

✅ Best For

✅Shopify and Shopify Plus brands doing high ticket volumes who want to automate the majority of repetitive support queries while preserving a human fallback for complex cases.

✅Ecommerce teams that want to turn their support function into a measurable revenue driver by enabling agents to upsell and convert customers directly inside support conversations.

❌ Not For

❌B2B companies or service businesses outside of ecommerce where ticket context heavily depends on complex account relationships rather than order and product data.

❌Very early-stage stores with fewer than 50 support tickets per month, where the cost of Gorgias outweighs the time saved by automation.

Shopify Magic

✅ Best For

✅Shopify merchants of all sizes who want AI natively inside their store workflow without adding extra tools or subscriptions.

✅Busy DTC founders and solo store owners who need to produce quality product copy, edited product photos, and marketing emails without hiring a copywriter or designer.

❌ Not For

❌Merchants not on Shopify who need a standalone AI content or image tool that works across platforms.

❌Teams looking for deep AI customization, fine-tuned brand voice models, or advanced analytics beyond what Shopify's built-in data provides.

Availability

Platform & Accessibility

Gorgias

web-basedapimobile

Shopify Magic

web-based

Use & Audience

Tasks & Who It's For

Gorgias

Tasks

ai-ecommerce

Who it's for

small-business marketer

Shopify Magic

Tasks

ai-ecommerce ai-writing ai-email

Who it's for

small-business solopreneur marketer

Integrations

Gorgias

E-commerce

ShopifyRechargeLoop Returns

Marketing

KlaviyoYotpoAttentive

Automation

Zapier

Social Media

Instagram

Shopify Magic

Marketing

Shopify Email

Customer Support

Shopify Inbox

Analytics

Shopify Analytics

E-commerce

Shopify Payments

Use Cases

Real-world Use Cases

Gorgias

An apparel brand's AI Agent resolves 1,200 shipping inquiry tickets in a single week without any human intervention, letting their two-person support team focus entirely on returns and size exchange questions.

Priya, a support manager at a beauty brand, uses Gorgias's revenue attribution report to show her CEO that the support team generated $48,000 in upsell revenue last quarter, securing headcount for two new agents.

A DTC supplement brand's Shopping Assistant intercepts visitors on the product quiz page with a personalized recommendation, lifting average order value by 19% compared to unassisted purchases.

Shopify Magic

Maya, a solo Shopify store owner selling handmade jewelry, uses Shopify Magic to write all 80 of her product descriptions in a single afternoon, cutting what used to be a two-week task down to a single day.

Raj, a DTC founder launching a new skincare line, uses the AI background removal tool to turn phone-shot product photos into clean studio-quality images without hiring a photographer.

A small clothing brand uses Sidekick to instantly analyze why their conversion rate dropped last week, getting a plain-English breakdown that points to a shipping cost change as the culprit.

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