ActiveCampaignAI Email
Paid
Marketing automation platform with the most powerful visual automation builder in its class, plus AI content, CRM, and cross-channel email, SMS, and WhatsApp.
Visit Website →HubSpot Email Marketing
FreemiumFree-to-start email marketing inside HubSpot's CRM platform, with AI email generation, smart personalization, and automation that scales to enterprise.
What is HubSpot Email Marketing?
HubSpot Email Marketing is part of HubSpot's Marketing Hub and runs directly on top of the free HubSpot CRM, which is its defining advantage: every email is personalized with live CRM data, and every open, click, and reply is logged back to the contact record automatically. The free tier includes 2,000 email sends per month with a drag-and-drop editor, forms, and basic reporting, making it one of the easiest ways to start email marketing when you already need a CRM. Paid tiers add AI email generation through HubSpot's Breeze AI, smart content that changes per recipient, send-time optimization, A/B testing, and the workflow automation engine that HubSpot is known for. Because email lives beside ads, landing pages, social, and sales pipelines in one platform, attribution from first email to closed revenue is genuinely end to end. The trade-off is cost at scale, with Professional jumping to $890 per month plus mandatory onboarding.
Key Features
CRM-Powered PersonalizationAI Email GeneratorDrag-and-drop EditorSmart ContentSend-time OptimizationA/B TestingWorkflow AutomationList SegmentationEmail Health ReportingContact Activity TrackingFormsLanding PagesAd ManagementRevenue AttributionEmail TemplatesDeliverability ToolsTeam PermissionsMobile Optimization
Integrations
CRM
Salesforce
E-commerce
Shopify
Communication
SlackGmail
Automation
Zapier
Marketing
WordPress
How to Use HubSpot Email Marketing
1Create a free HubSpot account and import contacts
2Build your email in the drag-and-drop editor
3Insert CRM personalization tokens
4Segment your list and schedule the send
5Track opens, clicks, and replies on each contact record
✅ Best For
- Startups and small businesses that need a CRM anyway and want email marketing living on the same contact database
- Sales-driven teams where marketing emails, sales sequences, and deal pipelines must share one source of truth
- Marketers who care about revenue attribution and want to trace closed deals back to specific campaigns
- Companies planning to scale into full inbound marketing with landing pages, ads, and automation under one roof
❌ Not For
- Solo creators who only need newsletters, since dedicated tools like MailerLite deliver more email features per dollar
- Budget-sensitive teams that will outgrow Starter, because Professional jumps to $890 per month plus a $3,000 mandatory onboarding fee
- Users who want advanced automation cheaply, as workflows are gated behind the Professional tier
- Anyone wanting a lightweight tool, since HubSpot is a full platform with a corresponding learning curve
Reviews
No reviews yet. Be the first to review HubSpot Email Marketing!
Pricing
Free$0
- ✓2
- ✓000 email sends/month
- ✓forms
- ✓basic reporting
- ✓HubSpot branding
Marketing Hub Starter$20/seat/mo
- ✓1
- ✓000 marketing contacts
- ✓removes branding
- ✓basic automation
Professional$890/mo
- ✓Full workflows
- ✓A/B testing
- ✓smart content
- ✓3 seats
Enterprise$3,600/mo
- ✓10
- ✓000 contacts
- ✓custom objects
- ✓advanced governance
Prompts to Try
Generate a product launch email for our CRM contacts in the software industry
Write a nurture email for leads who downloaded our pricing guide
Create a win-back email personalized with the contact's last purchase
Draft a monthly newsletter from these three blog post summaries
Use Cases
Neha, a startup marketer, sends her first campaign from the free plan and watches each recipient's opens and clicks appear on their CRM record, so sales knows exactly who to call first.
A B2B software company builds a workflow where downloading an ebook triggers a 5-email nurture, and attribution reporting later shows the sequence influenced $84,000 in closed deals that quarter.
A real estate agency uses smart content so buyers see new listings while sellers see valuation offers in the same monthly email, doubling click-through rates.
Sam, a sales manager, gets an instant notification when a dormant lead opens three marketing emails in one day and books a meeting with them before lunch.
A DTC brand connects its Shopify store, then sends a win-back email personalized with each customer's last purchased product, recovering 7 percent of lapsed customers in one send.
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