Lavender
FreemiumAI sales email coach that scores your emails in real time, suggests improvements, and personalizes outreach to boost reply rates for SDRs and sales teams.
What is Lavender?
Lavender is an AI email coach built specifically for sales outreach. It lives inside Gmail and Outlook as an extension and grades every email you write in real time, scoring subject lines, length, tone, reading level, and mobile formatting against a model trained on hundreds of millions of sales emails. Emails that score an A grade see roughly 27 percent higher reply rates according to Lavender's own benchmark data. Its personalization assistant pulls prospect data from LinkedIn, company news, and podcasts directly into your compose window, so reps can write a genuinely personalized opener in seconds instead of tabbing through research. For managers, the Teams plan adds coaching dashboards and aggregated analytics that show exactly which reps need help and which messaging patterns actually book meetings. Lavender coaches you to write better emails but does not send them, so it pairs with your existing sequencer or CRM.
Key Features
Integrations
How to Use Lavender
✅ Best For
- SDRs and BDRs sending 50+ cold emails a day who need every message to earn a reply in a crowded inbox
- Sales managers who want a coaching dashboard showing which reps write effective emails and which need training
- Founders doing their own outbound who have no sales background and need guardrails on tone, length, and structure
- Job seekers and freelancers pitching clients cold, since Lavender offers free access for students and bootstrapped founders
❌ Not For
- Users who need a sending platform with sequences and automation, because Lavender coaches emails but does not send them
- Teams that want bulk AI generation of hundreds of emails at once rather than one-at-a-time coaching
- Marketers running newsletter campaigns, since Lavender is tuned for 1-to-1 sales emails, not broadcasts
- Anyone on a tight budget who cannot move past the free plan's 5 email analyses per month
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Pricing
- ✓5 email analyses and personalizations per month
- ✓Unlimited emails
- ✓AI writer
- ✓Chrome extension
- ✓mobile optimization
- ✓Adds integrations
- ✓style matching
- ✓priority support
- ✓Coaching dashboards
- ✓team analytics
- ✓shared templates
Prompts to Try
Score this cold email and tell me why the subject line is weak
Personalize my opener using this prospect's recent LinkedIn post
Rewrite this follow-up to be under 50 words at a 5th grade reading level
Suggest three subject lines that avoid spam triggers for this offer