ActiveCampaignAI Email
Paid
Marketing automation platform with the most powerful visual automation builder in its class, plus AI content, CRM, and cross-channel email, SMS, and WhatsApp.
Visit Website →Lavender
FreemiumAI sales email coach that scores your emails in real time, suggests improvements, and personalizes outreach to boost reply rates for SDRs and sales teams.
What is Lavender?
Lavender is an AI email coach built specifically for sales outreach. It lives inside Gmail and Outlook as an extension and grades every email you write in real time, scoring subject lines, length, tone, reading level, and mobile formatting against a model trained on hundreds of millions of sales emails. Emails that score an A grade see roughly 27 percent higher reply rates according to Lavender's own benchmark data. Its personalization assistant pulls prospect data from LinkedIn, company news, and podcasts directly into your compose window, so reps can write a genuinely personalized opener in seconds instead of tabbing through research. For managers, the Teams plan adds coaching dashboards and aggregated analytics that show exactly which reps need help and which messaging patterns actually book meetings. Lavender coaches you to write better emails but does not send them, so it pairs with your existing sequencer or CRM.
Key Features
Real-time Email ScoringAI Email CoachingPersonalization AssistantProspect Research PanelMobile PreviewSubject Line AnalysisTone AnalysisReading Level CheckSpam Trigger DetectionAI Email WriterGIF SearchMulti-inbox SupportCoaching DashboardTeam AnalyticsShared InsightsGmail ExtensionOutlook ExtensionCRM Integrations
Integrations
Communication
GmailOutlook
CRM
HubSpot
Marketing
SalesloftOutreach
How to Use Lavender
1Install the Lavender extension for Gmail or Outlook
2Connect your inbox and open a new compose window
3Write your email and watch the live score update
4Apply coaching suggestions until you hit an A grade
5Use the personalization panel to add prospect-specific hooks
✅ Best For
- SDRs and BDRs sending 50+ cold emails a day who need every message to earn a reply in a crowded inbox
- Sales managers who want a coaching dashboard showing which reps write effective emails and which need training
- Founders doing their own outbound who have no sales background and need guardrails on tone, length, and structure
- Job seekers and freelancers pitching clients cold, since Lavender offers free access for students and bootstrapped founders
❌ Not For
- Users who need a sending platform with sequences and automation, because Lavender coaches emails but does not send them
- Teams that want bulk AI generation of hundreds of emails at once rather than one-at-a-time coaching
- Marketers running newsletter campaigns, since Lavender is tuned for 1-to-1 sales emails, not broadcasts
- Anyone on a tight budget who cannot move past the free plan's 5 email analyses per month
Reviews
No reviews yet. Be the first to review Lavender!
Pricing
Basic$0
- ✓5 email analyses and personalizations per month
Starter$29/mo
- ✓Unlimited emails
- ✓AI writer
- ✓Chrome extension
- ✓mobile optimization
Individual Pro$49/mo
- ✓Adds integrations
- ✓style matching
- ✓priority support
Teams$69/user/mo
- ✓Coaching dashboards
- ✓team analytics
- ✓shared templates
Prompts to Try
Score this cold email and tell me why the subject line is weak
Personalize my opener using this prospect's recent LinkedIn post
Rewrite this follow-up to be under 50 words at a 5th grade reading level
Suggest three subject lines that avoid spam triggers for this offer
Use Cases
Aisha, an SDR at a SaaS startup, runs every cold email through Lavender before sending and lifts her reply rate from 2 percent to 5 percent in six weeks by consistently hitting A grades.
A sales manager reviews the Teams coaching dashboard on Monday mornings, spots that one rep's emails average 210 words, and coaches him down to 80-word emails that book twice as many meetings.
Dev, a bootstrapped founder with no sales training, uses the personalization panel to reference a prospect's podcast appearance in his opener and lands a demo with a Fortune 500 buyer.
A recruiter pastes her outreach template into Lavender, discovers it reads at a college level with three spam triggers, and fixes it to reach 40 percent more candidate inboxes.
Before a big product launch, a 6-person sales team standardizes on Lavender scoring and watches meetings booked per 100 emails climb 136 percent in the first month.
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