Attio
FreemiumNext-generation AI-native CRM with a flexible relational data model, automated enrichment, and AI agents built for fast-scaling GTM teams.
What is Attio?
Attio is a modern AI-native CRM that replaces the rigid object structures of legacy tools like Salesforce and HubSpot with a composable relational data model, letting teams build a CRM that mirrors how their business actually works. Every contact, company, and deal record is automatically enriched with live data, and AI Attributes allow teams to add custom fields that auto-fill using AI research agents, web lookups, or data from connected sources. Attio's automations, sequences, and call intelligence features bring active selling tools directly into the CRM, so teams do not need separate sequencing or coaching platforms. Backed by companies like Granola, Modal, and Replicate, Attio is particularly popular with technical founders and high-growth startups who want enterprise-grade CRM flexibility without the enterprise complexity or price tag.
Key Features
How to Use Attio
✅ Best For
- Technical founders, GTM engineers, and high-growth startup teams who need a fully customizable CRM that mirrors their actual workflow rather than forcing them into rigid pre-built object structures
- Early-stage and scaling companies that want enterprise-grade CRM flexibility without the enterprise price tag or the need to hire a Salesforce admin
- Teams that want AI enrichment, sequences, and call intelligence built natively into their CRM without subscribing to separate tools for each function
❌ Not For
- Large enterprises with complex compliance requirements, multi-region data governance, or deeply embedded Salesforce workflows that would be too costly to migrate away from
- Organizations that need an out-of-the-box CRM with minimal configuration, as Attio's flexibility requires deliberate data model design to get the most value from the platform
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Pricing
- ✓Up to 3 seats
- ✓core CRM features
- ✓basic enrichment
- ✓250 AI credits/month
- ✓Unlimited seats
- ✓enhanced email
- ✓automation workflows
- ✓1
- ✓500 credits
- ✓Call intelligence
- ✓sequences
- ✓advanced permissions
- ✓10
- ✓000 credits
- ✓SAML SSO
- ✓unlimited objects
- ✓dedicated support
- ✓custom security
Prompts to Try
Show me all companies in my pipeline that have raised a Series A in the last 6 months and have fewer than 50 employees
Automatically enrich every new contact added this week with their LinkedIn headline and company funding stage
Build a workflow that moves a deal to Proposal stage when a meeting is logged and the company has over 100 employees