Attio

Attio

Freemium

Next-generation AI-native CRM with a flexible relational data model, automated enrichment, and AI agents built for fast-scaling GTM teams.

AI Sales and CRMAI SalesAI EmailSolopreneurSmall BusinessMarketer
Visit Website ↗

What is Attio?

Attio is a modern AI-native CRM that replaces the rigid object structures of legacy tools like Salesforce and HubSpot with a composable relational data model, letting teams build a CRM that mirrors how their business actually works. Every contact, company, and deal record is automatically enriched with live data, and AI Attributes allow teams to add custom fields that auto-fill using AI research agents, web lookups, or data from connected sources. Attio's automations, sequences, and call intelligence features bring active selling tools directly into the CRM, so teams do not need separate sequencing or coaching platforms. Backed by companies like Granola, Modal, and Replicate, Attio is particularly popular with technical founders and high-growth startups who want enterprise-grade CRM flexibility without the enterprise complexity or price tag.

Key Features

Flexible Relational Data ModelAI Research Attributes for Auto-fillReal-time Contact and Company EnrichmentEmail and Calendar Auto-syncAI Automations and Workflow BuilderOutreach Sequence BuilderCall Intelligence and TranscriptionCustom Objects and RelationshipsAdvanced Permissions and Access ControlTeam Collaboration and Live EditingReporting and Revenue AnalyticsAsk Attio AI Query InterfaceCRM Record Timeline ViewContact and Company DeduplicationIntegration with Zapier and Native APIsKanban Pipeline ViewWebhook and MCP Support

How to Use Attio

1Sign up for a free Attio account (up to 3 seats free)
2Connect your email and calendar for automatic activity capture
3Define your custom data objects and pipeline stages
4Set up AI Attributes to auto-enrich records with research agent data
5Build automations and sequences to power your outreach and follow-up workflows

✅ Best For

  • Technical founders, GTM engineers, and high-growth startup teams who need a fully customizable CRM that mirrors their actual workflow rather than forcing them into rigid pre-built object structures
  • Early-stage and scaling companies that want enterprise-grade CRM flexibility without the enterprise price tag or the need to hire a Salesforce admin
  • Teams that want AI enrichment, sequences, and call intelligence built natively into their CRM without subscribing to separate tools for each function

❌ Not For

  • Large enterprises with complex compliance requirements, multi-region data governance, or deeply embedded Salesforce workflows that would be too costly to migrate away from
  • Organizations that need an out-of-the-box CRM with minimal configuration, as Attio's flexibility requires deliberate data model design to get the most value from the platform

Reviews

0/500

No reviews yet. Be the first to review Attio!

Pricing

Free$0
  • ✓Up to 3 seats
  • ✓core CRM features
  • ✓basic enrichment
  • ✓250 AI credits/month
Plus$29/user/mo
  • ✓Unlimited seats
  • ✓enhanced email
  • ✓automation workflows
  • ✓1
  • ✓500 credits
Pro$69/user/mo
  • ✓Call intelligence
  • ✓sequences
  • ✓advanced permissions
  • ✓10
  • ✓000 credits
Enterprise$119/user/mo
  • ✓SAML SSO
  • ✓unlimited objects
  • ✓dedicated support
  • ✓custom security

Prompts to Try

Show me all companies in my pipeline that have raised a Series A in the last 6 months and have fewer than 50 employees

Automatically enrich every new contact added this week with their LinkedIn headline and company funding stage

Build a workflow that moves a deal to Proposal stage when a meeting is logged and the company has over 100 employees

Use Cases

A two-founder SaaS startup uses Attio's free plan to manage their first 200 customer relationships, automatically capturing every email and meeting in the CRM without any manual logging, and closes their first 10 enterprise contracts entirely within the platform.
A GTM engineer at a Series B startup uses Attio's AI Attributes to build a custom field that automatically researches and fills in each prospect's latest funding round, company headcount, and recent news coverage, saving the sales team 3 hours of manual research per day.
A VP of Sales uses Attio's flexible data model to create a custom object for tracking partner relationships alongside customer deals in the same CRM, replacing a messy combination of spreadsheets and HubSpot workarounds that was causing data inconsistencies.
An SDR manager uses Attio's sequence builder to build a 6-step outbound cadence for enterprise accounts, sets up a workflow that automatically enrolls any company matching the ICP that is added to the database, and books 14 meetings from the automation in the first month.
A customer success lead uses Attio's call intelligence to automatically populate account health notes from every QBR call, ensuring that any commitment made on a call is captured in the CRM record without requiring the CSM to take manual notes during the conversation.

Frequently Asked Questions