Lavender

Lavender

Freemium

AI email coach and Chrome extension that scores your cold emails in real time and helps you write messages that get more replies.

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What is Lavender?

Lavender is an AI-powered email coaching tool built specifically to help salespeople write better cold emails faster and get more positive replies. As a Chrome extension that sits inside Gmail and Outlook, it scores every email you write in real time on a scale of 0 to 100, flagging issues like emails that are too long, subject lines that underperform, sentences that sound too salesy, or openers that fail to engage. Lavender's Ora AI Sales Agent takes this further by generating full draft emails trained on patterns from billions of real outreach messages, so sellers get first drafts that already follow best practices. It also pulls prospect data from LinkedIn to help personalize intros, making it a practical tool for individual reps who want to improve their email quality without a full platform change.

Key Features

Real-time Email Scoring (0-100)Subject Line Effectiveness RatingEmail Length OptimizationOra AI Email Draft GeneratorLinkedIn Prospect Data PullSentence-level Improvement SuggestionsOpener Quality AnalysisPersonalization RecommendationsSpam Trigger Word DetectionMobile Preview RenderingReading Level AnalysisEmail Clarity ScoreTeam Analytics for ManagersA/B Testing Insight RecommendationsChrome Extension for Gmail and OutlookIntegration with Major Sales SequencersEmail Wizard Certification Course

How to Use Lavender

1Install the Lavender Chrome extension for free
2Open Gmail or Outlook and start composing a cold email
3Watch Lavender score your email in real time as you type
4Apply AI suggestions to improve subject line, opener, and length
5Send the improved email directly from your existing inbox or sequencer

✅ Best For

  • Individual B2B sales reps and SDRs who send cold emails daily and want real-time AI coaching to improve reply rates without changing their existing sequencing stack
  • Sales managers who want visibility into team email quality and a data-driven way to coach reps on what makes their outreach underperform
  • Anyone who wants to write better cold emails faster using an AI coach that scores every message before it leaves the draft

❌ Not For

  • Teams that need a full outreach sequencing platform, CRM, or B2B lead database, as Lavender is a writing coach that layers on top of your existing tools rather than replacing them
  • Organizations looking for a bulk email sender or campaign automation tool rather than a quality-improvement layer for individual outreach

Reviews

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Pricing

Free$0
  • ✓5 email analyses per month
  • ✓basic scoring
  • ✓Chrome extension
Individual$29/mo
  • ✓Unlimited email scoring
  • ✓Ora AI drafts
  • ✓prospect data
Teams$49/user/mo
  • ✓Manager analytics
  • ✓team reporting
  • ✓coaching dashboards
EnterpriseCustom
  • ✓SSO
  • ✓admin controls
  • ✓dedicated support

Prompts to Try

Score this cold email and tell me the top 3 things to improve

Write a cold email to a VP of Engineering at a Series B SaaS startup about our code review tool

Suggest a better subject line for an email with a 12% open rate

Use Cases

An SDR at a B2B SaaS company uses Lavender to score every cold email before sending and discovers that emails scoring above 90 generate 3x more replies than those below 70, prompting the entire team to adopt a minimum-score policy for all outreach.
An account executive uses Lavender's Ora to draft a personalized cold email to a CFO in under 60 seconds, pulling the prospect's recent LinkedIn activity as context and generating an opener that references a post the CFO made about budget constraints.
A sales manager uses Lavender's team analytics dashboard to identify that two of her eight reps are consistently sending emails that are over 200 words, shares the data in a team review, and sees average reply rates improve by 18% the following month after coaching.
A solo founder uses Lavender's mobile preview to realize his cold email cuts off in the middle of the CTA on iPhone, rewrites it to fit the mobile viewport, and immediately sees a 25% improvement in click-through rate.
An SDR team lead uses Lavender's email certification course to onboard three new hires into cold email best practices in their first week, reducing the typical 8-week ramp time to 5 weeks for outreach quality.

Frequently Asked Questions

Lavender — AI Email Coach That Scores and Improves Your Cold Emails | YourAIFinder