
Lavender
FreemiumAI email coach and Chrome extension that scores your cold emails in real time and helps you write messages that get more replies.
What is Lavender?
Lavender is an AI-powered email coaching tool built specifically to help salespeople write better cold emails faster and get more positive replies. As a Chrome extension that sits inside Gmail and Outlook, it scores every email you write in real time on a scale of 0 to 100, flagging issues like emails that are too long, subject lines that underperform, sentences that sound too salesy, or openers that fail to engage. Lavender's Ora AI Sales Agent takes this further by generating full draft emails trained on patterns from billions of real outreach messages, so sellers get first drafts that already follow best practices. It also pulls prospect data from LinkedIn to help personalize intros, making it a practical tool for individual reps who want to improve their email quality without a full platform change.
Key Features
How to Use Lavender
✅ Best For
- Individual B2B sales reps and SDRs who send cold emails daily and want real-time AI coaching to improve reply rates without changing their existing sequencing stack
- Sales managers who want visibility into team email quality and a data-driven way to coach reps on what makes their outreach underperform
- Anyone who wants to write better cold emails faster using an AI coach that scores every message before it leaves the draft
❌ Not For
- Teams that need a full outreach sequencing platform, CRM, or B2B lead database, as Lavender is a writing coach that layers on top of your existing tools rather than replacing them
- Organizations looking for a bulk email sender or campaign automation tool rather than a quality-improvement layer for individual outreach
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Pricing
- ✓5 email analyses per month
- ✓basic scoring
- ✓Chrome extension
- ✓Unlimited email scoring
- ✓Ora AI drafts
- ✓prospect data
- ✓Manager analytics
- ✓team reporting
- ✓coaching dashboards
- ✓SSO
- ✓admin controls
- ✓dedicated support
Prompts to Try
Score this cold email and tell me the top 3 things to improve
Write a cold email to a VP of Engineering at a Series B SaaS startup about our code review tool
Suggest a better subject line for an email with a 12% open rate