Name: Narrative BI
Price: Freemium

What is Narrative BI?

Narrative BI inverts the usual BI workflow. Rather than building dashboards and hoping someone checks them, it connects to Google Analytics, Google Ads, Facebook Ads, HubSpot and similar sources, monitors the metrics continuously, and pushes plain-English narratives to Slack or email when something changes. It surfaces trends and anomalies without you having to ask the right question first, which suits marketing and growth teams who need alerting more than exploration. Understand what it is not. This is an alerting and summarisation layer, not a full BI platform: there is no deep modelling, no semantic layer and no complex visualisation, so teams needing governed metrics across a warehouse will still want a conventional tool alongside it. A free tier exists with paid plans reported in the low-to-mid double digits monthly. Note also that the product is commonly found at narrative.bi, so verify the URL before linking.

Key Features

Automated Data NarrativesAI Data AnalystSlack IntegrationGoogle Analytics ConnectorGoogle Ads IntegrationFacebook Ads ConnectorHubSpot IntegrationKPI Tracking and AlertsAnomaly DetectionPeriod-over-Period ComparisonsNatural Language QuestionsScheduled Insight DigestsMulti-Workspace SupportUnlimited SeatsCustom Metric Definitions

How to Use Narrative BI

1Connect your data sources (Google Analytics, Google Ads, HubSpot, Facebook Ads, and more)

2Narrative BI's AI automatically analyzes your data and generates plain-English insights

3Set up your key metrics and KPI tracking targets

4Receive automated insight digests in your inbox or Slack on a daily or weekly schedule

5Ask ad-hoc questions to the AI Data Analyst for deeper investigation of anomalies

✅ Best For

Marketing agencies and growth teams who want to automatically surface the most important data changes from multiple platforms and share them with clients or leadership without building dashboards manually.
SaaS founders and solopreneurs who need a concise, automated daily digest of their most critical business metrics delivered to Slack, so they can stay informed without opening multiple analytics tools.

❌ Not For

Data analysts and BI professionals who need deep, customizable visual dashboards with full SQL access, complex filters, and pixel-level design control over their charts and reports.
Large enterprises requiring a full-featured BI platform with data governance, role-based access for hundreds of users, and connections to a private data warehouse or on-premise databases.

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Pricing

Free$0

✓Limited sources
✓core narratives
✓basic KPI tracking

Growth$40/mo

✓Unlimited seats
✓full integrations
✓Slack delivery
✓anomaly alerts

Pro$30+/source/mo

✓Additional data sources
✓AI Data Analyst
✓advanced automation

Prompts to Try

What changed most in my Google Analytics traffic this week compared to last week?

Which ad campaigns are trending up or down versus last month?

Summarize my HubSpot deal pipeline changes from the past 7 days

Alert me when my website bounce rate increases by more than 20%

What are the biggest anomalies in my Facebook Ads performance this week?

Use Cases

A digital marketing agency uses Narrative BI to automatically generate weekly plain-English performance summaries for 15 clients from Google Analytics and Google Ads data, replacing 10 hours of manual reporting with a one-time setup.

A SaaS founder connects HubSpot and Google Analytics to Narrative BI and receives a daily Slack digest of their most important business metrics every morning at 8am, letting them start each day with a clear view of what changed overnight.

A growth manager uses the AI Data Analyst to ask what drove the 23% spike in trial signups last Tuesday, getting an instant breakdown by acquisition channel and landing page without building a new report.

An e-commerce marketing manager sets up a Narrative BI anomaly alert that fires to Slack immediately when daily revenue drops more than 15% below the 7-day average, enabling same-day investigation of issues.

A content marketing lead tracks weekly organic traffic trends by page cluster in Narrative BI and uses the automated period-over-period comparison to identify which blog topics are gaining or losing search traction without opening Google Search Console.

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