Attio at a glance

Starting price: $29/user/mo (Plus)
Free plan: Yes
Platforms: Web, API

What is Attio?

Attio is a modern CRM built on a composable data model, so instead of forcing your business into fixed Contact, Account and Opportunity objects you define objects that mirror how you actually work. Records enrich automatically, the interface is fast, and higher tiers add sequences, call intelligence and AI workflow steps. It suits startups, product-led companies and GTM teams that want control without a dedicated Salesforce admin.

Two cost mechanics matter more than the headline seat price. The free plan caps at three seats, Plus runs about $29 per seat annually and Pro about $69, with monthly billing carrying roughly a 24 percent premium. Above that sits a credit wallet: enrichment and AI features draw from monthly seat and workspace credits, and extra blocks are bought separately. Sequences and call intelligence sit on Pro, which is where most scaling teams end up.

Key Features

Flexible Relational Data ModelAI Research Attributes for Auto-fillReal-time Contact and Company EnrichmentEmail and Calendar Auto-syncAI Automations and Workflow BuilderOutreach Sequence BuilderCall Intelligence and TranscriptionCustom Objects and RelationshipsAdvanced Permissions and Access ControlTeam Collaboration and Live EditingReporting and Revenue AnalyticsAsk Attio AI Query InterfaceCRM Record Timeline ViewContact and Company DeduplicationIntegration with Zapier and Native APIsKanban Pipeline ViewWebhook and MCP Support

How to Use Attio

1Sign up for a free Attio account (up to 3 seats free)

2Connect your email and calendar for automatic activity capture

3Define your custom data objects and pipeline stages

4Set up AI Attributes to auto-enrich records with research agent data

5Build automations and sequences to power your outreach and follow-up workflows

Who is Attio for?

✅ Best For

Technical founders, GTM engineers, and high-growth startup teams who need a fully customizable CRM that mirrors their actual workflow rather than forcing them into rigid pre-built object structures
Early-stage and scaling companies that want enterprise-grade CRM flexibility without the enterprise price tag or the need to hire a Salesforce admin
Teams that want AI enrichment, sequences, and call intelligence built natively into their CRM without subscribing to separate tools for each function

❌ Not For

Large enterprises with complex compliance requirements, multi-region data governance, or deeply embedded Salesforce workflows that would be too costly to migrate away from
Organizations that need an out-of-the-box CRM with minimal configuration, as Attio's flexibility requires deliberate data model design to get the most value from the platform

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Pricing

Is Attio free? Yes, there is a free plan. Paid plans start at $29/user/mo (Plus).

Free$0

✓Up to 3 seats
✓core CRM features
✓basic enrichment
✓250 AI credits/month

Plus$29/user/mo

✓Unlimited seats
✓enhanced email
✓automation workflows
✓1,500 credits

Pro$69/user/mo

✓Call intelligence
✓sequences
✓advanced permissions
✓10,000 credits

Enterprise$119/user/mo

✓SAML SSO
✓unlimited objects
✓dedicated support
✓custom security

Prompts to Try

Show me all companies in my pipeline that have raised a Series A in the last 6 months and have fewer than 50 employees

Automatically enrich every new contact added this week with their LinkedIn headline and company funding stage

Build a workflow that moves a deal to Proposal stage when a meeting is logged and the company has over 100 employees

Use Cases

A two-founder SaaS startup uses Attio's free plan to manage their first 200 customer relationships, automatically capturing every email and meeting in the CRM without any manual logging, and closes their first 10 enterprise contracts entirely within the platform.

A GTM engineer at a Series B startup uses Attio's AI Attributes to build a custom field that automatically researches and fills in each prospect's latest funding round, company headcount, and recent news coverage, saving the sales team 3 hours of manual research per day.

A VP of Sales uses Attio's flexible data model to create a custom object for tracking partner relationships alongside customer deals in the same CRM, replacing a messy combination of spreadsheets and HubSpot workarounds that was causing data inconsistencies.

An SDR manager uses Attio's sequence builder to build a 6-step outbound cadence for enterprise accounts, sets up a workflow that automatically enrolls any company matching the ICP that is added to the database, and books 14 meetings from the automation in the first month.

A customer success lead uses Attio's call intelligence to automatically populate account health notes from every QBR call, ensuring that any commitment made on a call is captured in the CRM record without requiring the CSM to take manual notes during the conversation.