Lavender
AI EmailFreemium
AI sales email coach that scores your emails in real time, suggests improvements, and personalizes outreach to boost reply rates for SDRs and sales teams.
0 upvotesbeginner
Compare Lavender vs Shortwave
Both tools in AI Email
Shortwave
AI EmailPaid
AI-native Gmail client built by former Google Inbox engineers, with thread bundles, natural-language search, AI summaries, and team shared inboxes.
0 upvotesbeginner
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Pricing
Pricing Comparison
Lavender
Basic$0
5 email analyses and personalizations per month
Starter$29/mo
Unlimited emails, AI writer, Chrome extension, mobile optimization
Individual Pro$49/mo
Adds integrations, style matching, priority support
Teams$69/user/mo
Coaching dashboards, team analytics, shared templates
Shortwave
Business$24/mo
Billed annually ($30 monthly), full AI features, team inboxes, 5-year AI search history
Premier$36/mo
Billed annually, advanced AI intelligence, unlimited search history, 10 AI filters
Max$120/mo
Billed annually, highest AI usage, custom enterprise features
Features
Feature Comparison
Lavender
Real-time Email ScoringAI Email CoachingPersonalization AssistantProspect Research PanelMobile PreviewSubject Line AnalysisTone AnalysisReading Level CheckSpam Trigger DetectionAI Email WriterGIF SearchMulti-inbox SupportCoaching DashboardTeam AnalyticsShared InsightsGmail ExtensionOutlook ExtensionCRM Integrations
Shortwave
AI Natural-language SearchThread BundlesPriority InboxAI Thread SummariesAI Reply DraftingShared Team InboxesTeam CommentsTeam Read StatusesKeyboard ShortcutsEmail PinningEmail SnoozingScheduled SendMarkdown SupportPresence IndicatorsTasklet IntegrationAI Email FiltersFull History SearchCustom Bundling Rules
Fit
Best For & Not For
Lavender
✅ Best For
✅SDRs and BDRs sending 50+ cold emails a day who need every message to earn a reply in a crowded inbox
✅Sales managers who want a coaching dashboard showing which reps write effective emails and which need training
✅Founders doing their own outbound who have no sales background and need guardrails on tone, length, and structure
✅Job seekers and freelancers pitching clients cold, since Lavender offers free access for students and bootstrapped founders
❌ Not For
❌Users who need a sending platform with sequences and automation, because Lavender coaches emails but does not send them
❌Teams that want bulk AI generation of hundreds of emails at once rather than one-at-a-time coaching
❌Marketers running newsletter campaigns, since Lavender is tuned for 1-to-1 sales emails, not broadcasts
❌Anyone on a tight budget who cannot move past the free plan's 5 email analyses per month
Shortwave
✅ Best For
✅Gmail-first professionals drowning in threads who want AI search that answers questions instead of returning links
✅Small teams managing a shared support@ or hello@ inbox who do not want to pay for a full helpdesk platform
✅Google Workspace companies that want a modern, Inbox-by-Gmail experience with AI baked in from day one
✅Founders and operators who process high email volume and need AI summaries to read long threads in seconds
❌ Not For
❌Outlook and Microsoft 365 users, since Shortwave is Gmail-only with no cross-platform support
❌Teams that need autonomous AI handling of email rather than a faster client to process it themselves
❌Individuals wanting a free long-term plan, since the free tier was removed and every plan now starts with a 14-day trial
❌Solo users on tight budgets where the Business plan at $24 per month per seat is hard to justify for just inbox speed
Availability
Platform & Accessibility
Lavender
web-basedchrome-extension
Shortwave
web-basedmobiledesktop
Use & Audience
Tasks & Who It's For
Integrations
Integrations
Lavender
Communication
GmailOutlook
CRM
HubSpot
Marketing
SalesloftOutreach
Shortwave
Communication
Gmail
Other
Google CalendarGoogle Workspace
Automation
TaskletZapier
Use Cases
Real-world Use Cases
Lavender
1
Aisha, an SDR at a SaaS startup, runs every cold email through Lavender before sending and lifts her reply rate from 2 percent to 5 percent in six weeks by consistently hitting A grades.2
A sales manager reviews the Teams coaching dashboard on Monday mornings, spots that one rep's emails average 210 words, and coaches him down to 80-word emails that book twice as many meetings.3
Dev, a bootstrapped founder with no sales training, uses the personalization panel to reference a prospect's podcast appearance in his opener and lands a demo with a Fortune 500 buyer.Shortwave
1
Kavya, a startup COO, types 'what did the investor ask about our runway in the last two months?' into AI Search and gets a summary of three threads in seconds instead of scrolling for 10 minutes.2
A 5-person SaaS team sets up a shared hello@ inbox in Shortwave, assigns threads with one click, and resolves customer inquiries 40 percent faster without buying a helpdesk tool.3
Rajan, a consultant with 200 emails a day, uses thread summaries to scan 15 long client conversations in under 5 minutes each morning, cutting his inbox session from 2 hours to 45 minutes.Keep Exploring