Copy.ai

Copy.ai

Freemium

AI copy generator and GTM workflow platform with 90+ templates for cold emails, subject lines, and sales sequences, plus a genuinely useful free plan.

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What is Copy.ai?

Copy.ai started as one of the most popular AI copywriting tools and has evolved into what it calls a GTM AI platform, combining chat-based generation, 90+ copy templates, and multi-step workflow automation. For email specifically, it generates cold outreach, follow-up sequences, subject lines, newsletter copy, and win-back campaigns from short prompts, with Brand Voice training so output matches how your company actually sounds. The Workflows feature is the differentiator: teams chain steps like scraping a prospect's LinkedIn, summarizing their company news, and generating a personalized cold email into one repeatable pipeline that runs at scale. The Infobase stores brand facts, product details, and positioning so every generation stays accurate without re-pasting context. The free plan includes 2,000 words per month with Brand Voice included, which is enough for genuine evaluation, while the Pro plan at $49 per month removes word limits for daily production use.

Key Features

AI Email GeneratorCold Email TemplatesSubject Line Generator90+ Copy TemplatesBrand Voice TrainingWorkflow AutomationInfobase Knowledge StoreChat InterfaceSales SequencesNewsletter CopyFollow-up GeneratorMulti-language OutputBulk GenerationTeam CollaborationPrompt LibraryContent RewritingTone ControlAPI Access

Integrations

CRM
HubSpotSalesforce
Automation
Zapier
Communication
Slack
Data & Spreadsheets
Google Sheets
Marketing
WordPress

How to Use Copy.ai

1Sign up free and train your Brand Voice
2Add product facts to the Infobase
3Pick an email template or use the chat
4Generate variants and refine the best one
5Build a workflow to automate repeat generation

✅ Best For

  • Sales and marketing teams generating personalized cold email at volume through repeatable AI workflows
  • Solo marketers who need one tool covering email copy, ads, landing pages, and social from the same brand voice
  • Agencies producing on-brand copy for multiple clients, using separate brand voices and infobases per account
  • Anyone wanting to evaluate AI copywriting seriously before paying, thanks to a permanent 2,000-word free plan

❌ Not For

  • Writers focused on long-form SEO articles, where tools with built-in SERP research like Surfer-paired Jasper fit better
  • Teams needing email sending and open tracking, since Copy.ai generates copy but does not send campaigns
  • Budget users needing more than 2,000 words free per month who are unwilling to jump to $49 for Pro
  • Anyone needing built-in image generation or design output alongside their copy

Reviews

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Pricing

Free$0
  • ✓2
  • ✓000 words/month
  • ✓90+ templates
  • ✓1 Brand Voice
  • ✓chat access
Pro$49/mo
  • ✓Unlimited words
  • ✓5 seats
  • ✓workflows
  • ✓priority support
Team$249/mo
  • ✓Higher automation credits
  • ✓more seats
  • ✓collaboration features
EnterpriseCustom
  • ✓API scale
  • ✓security review
  • ✓dedicated support

Prompts to Try

Write a 4-step cold email sequence for HR managers about our payroll software

Generate 10 subject lines for a SaaS webinar invite under 50 characters

Rewrite this newsletter intro in our brand voice with a friendlier hook

Create a win-back email for customers who churned 6 months ago

Use Cases

Arjun, an SDR, builds a Copy.ai workflow that takes a prospect's LinkedIn URL and outputs a personalized 3-email sequence, cutting his prep time per account from 20 minutes to 3.
A marketing agency stores each client's positioning in separate infobases, so a junior writer generates on-brand email campaigns for five different clients in one afternoon.
Divya, a solo founder, uses the free plan's 2,000 words to produce her monthly newsletter and two promo emails, spending nothing on copywriting for her first six months.
A demand gen team generates 40 subject line variants for a product launch, A/B tests the top four in their ESP, and lifts open rates from 22 to 31 percent.
An ecommerce manager builds a win-back workflow that pulls last-purchase data from a spreadsheet and generates individualized re-engagement emails for 500 lapsed customers in minutes.

Frequently Asked Questions