MailerLite
FreemiumBeginner-friendly email marketing platform with drag-and-drop editor, automations, landing pages, and an AI writing assistant at very affordable prices.
What is MailerLite?
MailerLite is an email marketing platform known for pairing a genuinely easy interface with some of the most affordable pricing in the category. The drag-and-drop editor, prebuilt automation workflows, signup forms, landing pages, and even a simple website builder are all included, so solo creators and small businesses can run their entire email operation from one tool. The AI writing assistant generates subject lines and email copy, while features like smart sending, campaign auto-resend, multivariate testing, and a subscriber preference center help squeeze more opens out of every send. Paid plans are priced by active subscriber count with a free tier to start, and the platform also supports selling digital products and paid newsletter subscriptions directly. For creators, bloggers, and small teams who want professional email marketing without a steep learning curve or enterprise pricing, MailerLite consistently ranks among the best value options.
Key Features
Integrations
How to Use MailerLite
✅ Best For
- Solo creators and bloggers building their first email list who want landing pages, forms, and automations in one affordable tool
- Small businesses on a tight budget that need professional newsletters without paying enterprise prices as their list grows
- Newsletter writers monetizing directly, since MailerLite supports paid subscriptions and digital product sales natively
- Nonprofits and side projects, which get a 30 percent discount and a workable free plan to start with
❌ Not For
- Teams that need deep multi-step behavioral automation with lead scoring, which is better served by ActiveCampaign or HubSpot
- Ecommerce brands wanting advanced predictive segmentation and revenue attribution across huge product catalogs
- Anyone needing built-in transactional email, since that requires the separate MailerSend product
- Users with lists over 500 subscribers hoping to stay free forever, as the free tier is now effectively a trial
Reviews
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Pricing
- ✓Up to 250 subscribers
- ✓2
- ✓500 emails/month
- ✓core editors and automation
- ✓Unlimited templates
- ✓AI assistant
- ✓auto-resend
- ✓multivariate testing
- ✓Unlimited emails
- ✓digital product sales
- ✓advanced features
- ✓200K+ subscribers
- ✓dedicated manager and IP
Prompts to Try
Write a warm welcome email for new subscribers to my design newsletter
Generate five subject lines for my Diwali sale announcement
Draft a 3-email re-engagement sequence for inactive subscribers
Summarize this blog post into a newsletter teaser with one CTA