Omnisend
FreemiumEmail, SMS, and web push marketing automation platform for ecommerce returning $79 for every $1 spent, trusted by 150,000+ Shopify and WooCommerce brands.
What is Omnisend?
Omnisend is an all-in-one email, SMS, and web push marketing automation platform built exclusively for ecommerce brands and positioned as the highest-ROI alternative to Klaviyo, with pricing up to 35% lower. It is trusted by 150,000+ brands on Shopify, WooCommerce, BigCommerce, and other platforms, generating an average $79 return per dollar invested. Key capabilities include AI-powered email subject line and copy generation, AI send-time optimization that automatically delivers to each subscriber at their peak engagement window, AI-powered product recommendations embedded in emails, AI Forms Builder that generates fully designed signup forms from a single prompt, pre-built ecommerce automation workflows (abandoned cart, welcome series, post-purchase, browse abandonment, win-back), SMS marketing with 98% open rates, and web push notifications with 34% average open rates. Omnisend's SMS performance during BFCM 2024 delivered 3.64% click-to-conversion rates, and automated emails drove 37% of all email-generated sales from just 2% of total email volume. The platform now supports MCP integration, allowing users to manage campaigns and segments directly from AI tools like ChatGPT and Claude. Free plan available for up to 250 contacts with 500 emails per month.
Key Features
Integrations
How to Use Omnisend
✅ Best For
- Ecommerce brands on Shopify or WooCommerce that want all email, SMS, and push notification marketing in a single platform at a significantly lower price point than Klaviyo, without sacrificing features or deliverability.
- Growing DTC brands that want to set up a full automated lifecycle marketing system — from welcome through post-purchase and win-back — using pre-built workflows that require no marketing automation expertise to configure.
❌ Not For
- B2B companies or service businesses whose marketing is driven by lead nurturing, account-based outreach, or CRM-heavy sales sequences rather than ecommerce-specific triggers like cart abandonment and purchase-based segmentation.
- Large enterprise brands with complex multi-region infrastructure requirements, dedicated IP needs, and advanced custom API integrations that go beyond Omnisend's current enterprise capability.
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Pricing
- ✓250 contacts
- ✓500 emails/month
- ✓60 SMS
- ✓500 web push
- ✓all features included
- ✓Contact-based pricing
- ✓unlimited emails (12x contacts/month)
- ✓24/7 support
- ✓Unlimited emails
- ✓SMS credits included equal to plan price
- ✓advanced AI features
- ✓Migration support
- ✓dedicated account expert
- ✓custom contact limits
Prompts to Try
Create an abandoned cart email sequence with 3 touchpoints over 72 hours — the first without a discount, the second with 10% off, and the third with free shipping
Write an SMS campaign for our Black Friday sale starting at 6am that feels urgent without sounding spammy
Segment all customers who purchased a product from our skincare category more than once in the last 90 days and create a loyalty offer email
Use Cases
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