Klaviyo

Klaviyo

Freemium

Autonomous B2C CRM combining AI email, SMS, WhatsApp, and mobile push marketing with a customer data platform for ecommerce brands.

AI EcommerceAI EcommerceAI EmailAI Social MediaSmall BusinessMarketer
Visit Website ↗

What is Klaviyo?

Klaviyo is the autonomous B2C CRM built for consumer brands that want to turn customer data into revenue. It unifies email, SMS, RCS, WhatsApp, mobile push, and social channels into a single platform powered by Klaviyo AI (K:AI). The Composer agent builds complete omnichannel campaigns from a single prompt, auditing existing flows and creating on-brand automations without manual setup. The Customer Agent resolves 65% of support questions autonomously using your brand knowledge and customer data. Klaviyo's data platform processes 2.5 billion events daily across 7.3 billion customer profiles, enabling real-time segmentation, predictive CLV, churn risk scoring, and hyper-personalized flows. Trusted by 196,000+ brands including Goodr, Princess Polly, and Dollar Shave Club, Klaviyo integrates with 350+ apps and is the go-to marketing platform for Shopify, BigCommerce, and WooCommerce merchants.

Key Features

AI Email Campaign BuilderSMS and RCS MarketingWhatsApp Marketing ChannelMobile Push NotificationsComposer AI Marketing AgentCustomer AI Service AgentPredictive CLV ScoringChurn Risk IdentificationAdvanced Customer SegmentationReal-Time Customer Data PlatformAutomated Flow BuilderA/B Testing for CampaignsReview ManagementSocial Media MarketingRevenue Attribution ReportingBenchmark Comparisons350+ Native Integrations

Integrations

E-commerce
ShopifyBigCommerceWooCommerceRecharge
Marketing
Meta AdsAttentive
Customer Support
Gorgias
Automation
Zapier

How to Use Klaviyo

1Connect your ecommerce store and import customer data
2Set up your customer profiles and key segments
3Build flows or use Composer AI to generate campaigns from a prompt
4Launch and monitor performance with real-time analytics
5Iterate with A/B testing and AI optimization suggestions

✅ Best For

  • Ecommerce brands on Shopify or BigCommerce that want a single platform to manage email, SMS, and customer data without patching together multiple tools.
  • Mid-market and enterprise DTC brands that need predictive analytics, loyalty signals, and multi-channel automation to grow revenue and retention simultaneously.

❌ Not For

  • B2B SaaS companies or professional services firms whose sales cycle is driven by sales reps rather than automated marketing sequences.
  • Very small stores sending fewer than 500 emails a month who find Klaviyo's feature depth overwhelming and would be better served by a simpler email tool.

Reviews

0/500

No reviews yet. Be the first to review Klaviyo!

Pricing

Free$0
  • ✓Up to 250 contacts
  • ✓500 emails/month
  • ✓basic segmentation
EmailFrom $20/mo
  • ✓Scales by contact count
  • ✓full email automation
Email + SMSFrom $35/mo
  • ✓Combined email and SMS with unified profiles
EnterpriseCustom
  • ✓Dedicated support
  • ✓advanced CDP
  • ✓SLAs

Prompts to Try

Build a win-back flow for customers who haven't purchased in 90 days

Create a post-purchase email series for our new protein powder line

Segment customers who bought sunscreen last summer and send them an early access SMS

Use Cases

Sara, a DTC skincare founder, asks Composer AI to build her entire summer launch campaign across email and SMS with a single prompt, and goes from brief to live flows in 45 minutes instead of a full week.
An outdoor apparel brand uses Klaviyo's predictive CLV model to identify their top 5% of customers and send an exclusive early-access email that drives a 4x higher conversion rate than their general list.
James, a subscription coffee brand manager, sets up a churn risk flow that automatically sends a free bag offer to customers whose purchase frequency drops below their historical average, recovering 18% of at-risk subscribers.
A beauty retailer uses Klaviyo's Customer Agent to handle all post-purchase shipping queries autonomously, freeing their 3-person support team to focus exclusively on complex returns and complaints.
A fashion brand's email team uses the AI subject line generator and send-time optimization to lift their open rates by 23% in a single quarter without changing any content strategy.

Frequently Asked Questions