Nosto

Nosto

Paid

AI ecommerce personalization platform with predictive product recommendations, personalized search, and category merchandising for online stores.

AI EcommerceAI EcommerceMarketerSmall Business
Visit Website ↗

What is Nosto?

Nosto is an AI-powered Commerce Experience Platform (CXP) that helps ecommerce brands drive higher conversion rates, average order value, and customer retention through intelligent personalization across every touchpoint. Its Experience.AI technology combines predictive AI, semantic AI, visual AI, and generative AI to understand individual shopper intent and serve the most relevant products, content, and experiences in real time. Key capabilities include personalized product recommendations that analyze behavioral signals to surface the right product at the right moment, on-site search personalization that delivers hyper-relevant results based on individual context, AI-driven category merchandising that automates page layouts based on product performance and shopper preferences, shoppable UGC galleries, behavioral pop-ups, and a post-purchase upsell feature exclusive to Shopify. Nosto's Huginn AI agent operates 24/7 to surface revenue opportunities and run experiments autonomously. Trusted by 1,500+ brands including SKKN by Kim, Vuori, MUJI, Marc Jacobs, and Kylie Cosmetics, Nosto integrates with Shopify, Shopify Plus, Salesforce Commerce Cloud, BigCommerce, and Shopware.

Key Features

Predictive Product RecommendationsAI Personalized SearchCategory Page MerchandisingHuginn AI Agent (24/7 Optimization)Behavioral Pop-UpsA/B Testing and OptimizationContent PersonalizationShoppable UGC GalleriesDynamic BundlesPost-Purchase Upsell (Shopify)Audience Builder and SegmentationProduct Intelligence AnalyticsVisual AI for Image-Based MatchingGenerative AI ContentAdaptive Campaign SchedulingGlobal Merchandising RulesUGC Monitoring and Curation

Integrations

E-commerce
ShopifyBigCommerceSalesforce Commerce Cloud
Marketing
KlaviyoYotpoAttentive
Mobile
Tapcart
Analytics
Google Analytics

How to Use Nosto

1Install the Nosto tag or connect via your ecommerce platform integration
2Let Nosto learn from your product catalog and visitor behavior
3Configure recommendation widgets on key pages (homepage, PDP, cart)
4Set up A/B tests to optimize placement and logic
5Activate Huginn AI to monitor and auto-optimize campaigns

✅ Best For

  • Mid-market and enterprise ecommerce brands that want to personalize product discovery across search, category pages, and product detail pages without depending on a developer for every change.
  • Fashion, beauty, and home brands with large product catalogs where helping shoppers discover the right product is the primary lever to increasing conversion rate and reducing returns.

❌ Not For

  • Very small stores with fewer than 500 monthly visitors, where there is not enough behavioral data for Nosto's predictive models to generate meaningful personalization.
  • Brands looking for a full marketing automation or email platform, as Nosto focuses on on-site personalization and search rather than outbound communication channels.

Reviews

0/500

No reviews yet. Be the first to review Nosto!

Pricing

StarterCustom
  • ✓Product recommendations and search for smaller brands
GrowthCustom
  • ✓Full platform including A/B testing and merchandising
EnterpriseCustom
  • ✓Huginn AI agent
  • ✓UGC
  • ✓advanced analytics
  • ✓dedicated support

Prompts to Try

Show personalized product recommendations on the cart page based on each visitor's browsing history

Automatically merchandise our new arrivals category to prioritize best-sellers for returning customers

Display a personalized pop-up with a 10% discount to first-time visitors who have viewed 3 or more products

Use Cases

Marc Jacobs implements Nosto's AI product recommendations across its site and email channels, with Nosto-powered suggestions generating 9% of total online revenue without any manual curation from the merchandising team.
O'Neill uses Nosto's A/B testing alongside personalized search to run continuous experiments on category page layouts, discovering a configuration that increases their overall conversion rate by 43%.
Credo Beauty activates Nosto's product recommendations on product detail and cart pages, achieving 3.65x more conversions from the same traffic by surfacing complementary skincare products each shopper is most likely to buy.
JENNY BIRD, a jewelry brand, uses Nosto's post-purchase upsell on Shopify to present personalized add-on offers between checkout and the thank-you page, lifting average order value by 58% on orders that engage with the feature.
A fashion brand with a 4,000 SKU catalog activates Huginn AI to autonomously run overnight merchandising experiments and surfaces a homepage recommendation block configuration that generates 12% more revenue per session by Monday morning.

Frequently Asked Questions