Dynamic Yield

Dynamic Yield

Paid

Mastercard's AI personalization platform (ExperienceOS) that delivers personalized web, email, app, and in-store experiences for 400+ global brands.

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What is Dynamic Yield?

Dynamic Yield by Mastercard is an enterprise AI personalization and experimentation platform that helps brands deliver digital experiences that are personalized, optimized, and synchronized across web, mobile app, email, and in-store channels. Its ExperienceOS unifies segmentation, A/B and multivariate testing, AI product recommendations, content personalization, and predictive targeting into a single operating layer that sits alongside any existing CMS, commerce, or ESP solution. Backed by Mastercard's 15 petabytes of proprietary consumer spending data, Dynamic Yield's Predictive Targeting engine identifies personalization opportunities in real time and serves the most relevant content, products, and offers to each individual. Customers include McDonald's, SKIMS, Ocado, ON Running, Decathlon, Synchrony, and 400+ global brands. Dynamic Yield has been recognized as a Leader in Gartner's Magic Quadrant for Personalization Engines six consecutive times and consistently earns G2 Leader status in both personalization and A/B testing. It integrates with virtually any enterprise stack via a flexible data architecture and open API.

Key Features

AI Product RecommendationsWeb Content PersonalizationEmail Personalization EngineIn-App PersonalizationA/B and Multivariate TestingPredictive Targeting EngineAudience Segmentation BuilderReal-Time Behavioral TriggersCross-Channel SynchronizationMastercard Element (Consumer Spending Data)Journey OrchestrationCart Abandonment RecoveryDynamic Banners and OffersConversational Commerce Agent (Shopping Muse)Open API and Data ArchitectureSMS and Push NotificationsExperience Analytics Dashboard

Integrations

CRM
Salesforce
E-commerce
Shopify Pluscommercetools
Analytics
Google AnalyticsSegment
Marketing
KlaviyoTealium
Other
Adobe Experience Manager

How to Use Dynamic Yield

1Integrate Dynamic Yield via the JavaScript tag or API alongside your existing stack
2Import your product catalog and connect your email and app channels
3Define your audience segments and personalization goals
4Launch A/B tests and AI-powered recommendations across web and email simultaneously
5Monitor revenue uplift and iterate based on the Predictive Targeting engine's continuous recommendations

✅ Best For

  • Enterprise and mid-market ecommerce brands that want an AI personalization layer that enhances their existing CMS, commerce, and email platforms without replacing them — getting full-funnel personalization through a single integration rather than multiple vendor contracts.
  • Global retail and financial services brands that want to combine their own first-party behavioral data with Mastercard's consumer spending signals to create more accurate propensity models and personalized offers than first-party data alone would support.

❌ Not For

  • Small businesses or startups that need a simpler, lower-cost personalization tool with self-serve onboarding, as Dynamic Yield's implementation requires developer resources and enterprise-level contract commitment.
  • Teams looking for a complete all-in-one marketing automation platform including email sends and SMS campaigns, as Dynamic Yield is a personalization and testing layer that complements existing ESPs rather than replacing them.

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Pricing

EnterpriseCustom
  • ✓Priced by page views
  • ✓channels
  • ✓and modules — enterprise contract
  • ✓contact sales for a quote

Prompts to Try

Show returning customers who have previously purchased running shoes a personalized homepage hero featuring the new running accessory collection instead of our standard seasonal banner

Run an A/B test on the checkout page testing whether showing a delivery date guarantee or a free returns message increases conversion rate more

Trigger a personalized email with product recommendations 2 hours after a registered user abandons a cart containing more than 3 items

Use Cases

McDonald's deploys Dynamic Yield across its drive-through ordering kiosks and digital menus in multiple markets, with the AI adapting menu recommendations in real time based on weather, time of day, and local demand signals to drive higher average order values.
Ocado, the online grocery retailer, uses Dynamic Yield to personalize the homepage, search results, and promotional banners for each of its millions of weekly shoppers based on their purchase history and in-session behavior, achieving a measurable uplift in baskets per visit.
A fashion brand uses Dynamic Yield's cross-channel journey orchestration to ensure that a shopper who views a product on the website and then opens an email within the same day sees that exact product highlighted in the email with a personalized size reminder, increasing email click-through rates by 31%.
A financial services brand uses Mastercard Element within Dynamic Yield to identify customers who have recently increased spend in the travel category and serves them a targeted credit card benefits banner on their online banking dashboard, lifting card applications by 2.2x.
ON Running's ecommerce team runs continuous multivariate tests across 12 homepage variants using Dynamic Yield, discovering that personalized shoe recommendations based on sport type outperform their default seasonal campaign by 40% for returning visitors.

Frequently Asked Questions