Yotpo

Yotpo

Freemium

Ecommerce marketing platform combining customer reviews, UGC, loyalty programs, referrals, and AI visibility tools for 30,000+ DTC brands.

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What is Yotpo?

Yotpo is an ecommerce marketing platform that helps brands build trust, drive retention, and get discovered in the new era of AI-powered shopping. It brings together three core solutions: Reviews and UGC, which collects and displays authentic customer content across the buyer journey using AI to surface relevant review themes and multilingual content; Loyalty and Referrals, which creates custom-tailored point-based, tiered, and VIP programs with milestone rewards, referral mechanics, and integration with SMS and email tools; and Yotpo Discover (early access), which tracks and improves how a brand's products appear in AI engines like ChatGPT and Gemini, letting brands monitor their AI visibility score and act on recommendations to improve rankings. Trusted by 30,000+ brands including Allbirds, Steve Madden, Patagonia, GoPro, and Princess Polly, Yotpo integrates with 180+ tools and is deeply embedded in the Shopify, BigCommerce, and Salesforce Commerce Cloud ecosystems. Every Yotpo solution is designed to work together, with loyalty members generating reviews at higher rates and reviews powering stronger AI search visibility.

Key Features

Customer Reviews CollectionUGC Photo and Video GalleriesAI Review Theme SummariesMultilingual Review DisplayLoyalty Points ProgramTiered VIP RewardsReferral Program BuilderMilestone and Birthday RewardsYotpo Spotlight (Loyalty in Shopping Journey)AI Visibility Tracking (Yotpo Discover)Competitor AI Ranking ComparisonReview-to-AI-Ranking OptimizationShopify and BigCommerce IntegrationSMS and Email Marketing IntegrationReview Import and SyndicationCommunity Q&AGoogle Product Ratings Integration

Integrations

E-commerce
ShopifyBigCommerceSalesforce Commerce CloudRebuy
Marketing
KlaviyoGoogle
Social Media
TikTok Shop
Customer Support
Gorgias

How to Use Yotpo

1Install Yotpo on your Shopify or BigCommerce store
2Configure your review request emails and timing
3Set up your loyalty program structure and point earning rules
4Enable Yotpo Discover to monitor your AI search visibility score
5Activate referral mechanics and promote them through your post-purchase email flow

✅ Best For

  • Established DTC and retail brands that want to build a community of repeat buyers through a combination of public social proof from reviews and a private loyalty program that rewards both purchase behavior and content creation.
  • Ecommerce brands concerned about their discoverability in AI shopping tools like ChatGPT and Gemini, who need to track and actively improve how their products are ranked and recommended by AI engines.

❌ Not For

  • Brand-new stores with no purchase history or customer base yet, where there are not enough customers to generate meaningful review volume or loyalty engagement within the first few months.
  • Brands looking for a full email or SMS platform, as Yotpo's communication tools are designed to complement loyalty and reviews rather than replace a dedicated marketing automation stack.

Reviews

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Pricing

Reviews Free$0
  • ✓100 review requests/month
  • ✓basic widgets
Reviews GrowthFrom $15/mo
  • ✓More requests
  • ✓advanced displays
  • ✓Google integration
LoyaltyCustom
  • ✓Points
  • ✓tiers
  • ✓referrals
  • ✓full customization
EnterpriseCustom
  • ✓Dedicated CSM
  • ✓advanced analytics
  • ✓multi-store

Prompts to Try

Send a review request email to customers 7 days after their order is delivered

Create a loyalty tier called Gold for customers who spend more than $500 per year and give them early access to new products

Show me how my brand appears in ChatGPT when someone searches for the best moisturizer for oily skin

Use Cases

Goodr activates Yotpo Loyalty and uses repeat-buyer data to identify that loyalty program members now account for 38% of total sales from repeat purchases, validating their decision to invest in retention over acquisition.
Brooklinen uses Yotpo Reviews to collect 25,000+ five-star reviews and automatically syndicates them to Google Product Ratings, increasing their paid shopping ad performance through higher trust signals.
ThirdLove configures Yotpo's loyalty program to notify members via SMS when they have accumulated enough points for a reward, lifting AOV per loyalty member by 65% compared to non-members.
Revolution Beauty launches RevRewards using Yotpo Loyalty, achieving 8x ROI from the program in the first year because loyalty members shop nearly four times a year compared to twice annually for non-members.
A skincare brand uses Yotpo Discover to check their AI visibility score and finds their hero moisturizer is not being recommended by ChatGPT, then follows the platform's optimization recommendations to improve their on-site and off-site review signals, leading to their product appearing in AI-generated skincare routines within 60 days.

Frequently Asked Questions